The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity.
We are seeking a Manager, Product Marketing to lead product marketing for Industrial Scientific. Product Marketing ensures that our portfolio is marketed effectively to the right audience. This role is a player-coach and will be responsible for product marketing for services and software portfolio as well as lead the product marketing team. The ideal candidate is customer-obsessed, detail-oriented, inquisitive, creative, efficient, and comfortable interacting across the entire organization.
Essential Responsibilities:
Segmentation, Targeting, Positioning, and Messaging: Collaborate with Product Management to define clear value propositions and product positioning. Use industry and competitive analysis to target new customer acquisition, expansion with existing customers, and establish solution ROI. Create compelling product messaging that differentiates our products and appeals to target audiences. Translate product enhancements into effective messaging and programs.
Go-to-Market Strategy: Develop and implement innovative strategies and plans for launching new products/features, ensuring alignment with business goals. Lead cross-functional teams to achieve successful product launches.
Sales and Commercial Enablement: Equip the commercial team with tools, resources, and training, including sales presentations, product demos, fact sheets, customer success stories, and competitive battle cards.
Content Creation: Support the outbound marketing team in producing high-quality marketing materials, such as blog posts, whitepapers, case studies, and videos, to support the GTM strategy.
Team Leadership: Lead and manage the product marketing team to achieve shared business outcomes. Ensure creating an environment for the product marketing team to thrive including providing feedback and coaching, removing barriers, and supporting career growth.
Cross-functional Leadership: Working closely across commercial organization and leading a cross functional team to achieve launch results.
Qualifications:
5+ years experience in product marketing (preferably B2B) Track record of launching products that meet business case Excellent written and verbal communication, presentation, and interpersonal skills Proven ability to influence and align teams around shared business outcomes Track record of creative and impactful launches Ability to analyze data to derive meaningful insights Ability to adapt to changing market conditions and prioritize multiple projects Up to 30% travel Strong bonus: Experience with a safety product or in the industrial space Three days a week in office at One Life Way in Pittsburgh, PA
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.