Site Name: Field Worker - USA Posted Date: Dec 17 2024 Remote role but must live near a major airport. The Manager, Strategic Engagement Marketing, Specialty – Peer-to-Peer role is charged with amplifying the voice of our External Expert HCPs (EEs) in support of specialty brand missions to serve patients. This position requires strategic thinking, leadership, cross-functional collaboration, planning and organizing skills. This individual will work closely with brand marketing in the SBU to manage and execute meaningful peer engagements. This is a marketing role and will require abiding by all marketing policies and maintaining appropriate coordination with medical, compliance, legal and regulatory guidelines. Reports to the Director, HCP Engagement. Job Responsibilities: Manage the execution of our peer-to-peer marketing strategy and tactics in order to effectively and meaningfully educate and engage with our customers through in-person and virtual engagements Collaborate on development of the commercial peer to peer strategy, in partnership with marketing, medical and sales leadership Own the speaker bureau, lead speaker training, and execute delivery of new speaker program content, including key day-to-day bureau operations and sales force support Leverage data and analytics to inform and improve future execution and build performance metrics for leadership Bring forward innovative ideas and lead agencies to ensure that educational content is delivered in an engaging and forward-looking fashion Measure and leverage customer experience data to determine opportunities to optimize customer journeys, including identification of innovation and ’test and learn’ opportunities Manage budgets and closely monitor performance, ensuring efficient delivery of all programs. Other duties as assigned. Why You? Basic Qualifications: Bachelor’s degree 5+ years of work experience in one or more of the following: field sales, product marketing, or medical / clinical experience in the same or related therapeutic area within the pharmaceutical / biotech industry Experience working in the Specialty (e.g., Respiratory Biologic and/or Immunology) biologic marketplace Valid driver's license Ability to travel ~25-30% throughout the US to meetings/trainings/programs as necessary Must live near a major airport Preferred Qualifications: Marketing and or sales management experience Understanding and experience working across an organization to engage effectively with HCPs Demonstrated leadership skills Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience Strong project management experience, including superior analytical and planning skills. Ability to manage multiple projects simultaneously Demonstrated strong orientation to ethics and compliance Ability to assemble and lead cross-functional teams toward a shared vision of success Ability to deliver agreed objectives under tight timelines #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. 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