Johannesburg, South Africa
1 day ago
Manager: Product Marketing & Advertising

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Markets the Old Mutual product set to the distribution channels. Identifies product marketing opportunities. Initiates, implements and monitors agreed marketing plans. Assists Product Management, Product Marketing, Distribution Marketing, Regional Marketing Managers on the roll out of product marketing strategies. Responsible for a more complex client base that requires stronger product knowledge than Senior Specialist Product Marketing.

Role Requirements:

Bachelor's Degree: bachelor's degree in marketing, business, communications, or a related field.Relevant Work Experience: Gaining experience in marketing, advertising, or a related field is crucial. This can include roles such as marketing coordinator, marketing specialist, or advertising executive.Leadership Experience: Experience in leading teams and managing projects is often required. This can be gained through roles like marketing manager or project manager.Industry-Specific Experience: Financial services experience would be advantageous. Analytical Skills: Ability to analyze market trends and consumer behavior.Communication Skills: Strong written and verbal communication skills to effectively convey marketing messages.Strategic Thinking: Ability to develop and implement marketing strategies.

The above summary is in line with MFC Segment expectations. More detail is provided below:

Markets the Old Mutual product set to the distribution channels. Identifies product marketing opportunities. Initiates, implements and monitors agreed marketing plans. Assists Product Management, Product Marketing, Distribution Marketing, Regional Marketing Managers on the roll out of product marketing strategies. Responsible for a more complex client base that requires stronger product knowledge than Senior Specialist Product Marketing I.

ResponsibilitiesMarketing

Oversee a particular area, product, or service within the larger marketing strategy. Involves managing development or delivery (or both).

Brand Strategy and Effectiveness

Serve as ambassador for the essence of the brand and/or maintain a portfolio of brands, defining the measures used to determine brand effectiveness and using the results to inform future activities.

Brand Positioning

Assist in achieving brand positioning, and lead on contributing ideas to brand plans.

Marketing Impact Assessment

Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements.

Data Collection and Analysis

Use data from a wide range of sources to analyze key themes and identify possible impacts on the business.

Portfolio Management

Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved.

Product and Solution Development

Analyze and evaluate the feasibility and relevance of proposed complex products and services and develop and amend, as necessary, with guidance from senior colleagues. May also be responsible for supervising activities performed by a product development or specialist team.

Product Management

Take responsibility for all aspects of a life cycle of a product or set of products, including long- and short-term development and marketing. Stay abreast of trends in the marketplace to ensure the product's competitive position.

Stakeholder Engagement

Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.

Budgeting

Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.

Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills

Accounting, Action Planning, Adaptive Thinking, Agile Project Management, Brand Development, Budget Management, Commercial Acumen, Customer-Focused, Data Compilation, Evaluating Information, Executing Plans, Market Analysis, Media Management, Public Relations (PR) Management, Target Market Segmentation

Competencies

Action OrientedBusiness InsightCollaboratesCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages Complexity

Education

NQF Level 9 – Masters

Closing Date

17 March 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!

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