Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000 people across 30 countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
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Inviting applications for the role of Manager Digital Marketing (Web Operations)
We are currently seeking a Digital Marketing Manager (Web Operations – Content Management) to join the Global Marketing team of one of our clients. The position will be in our Mumbai office. The prospective candidate will join our client’s Global Website team and will be responsible for planning, developing and executing web strategy and operations.

Skillset required:
• Extensive experience in marketing project and campaign management
• Relevant years of experience in Sitecore
• Experience in cloudflare, searchstax and other similar tools
• Strong understanding of website user experience, search engine optimization and Google Analytics
• Intermediate knowledge of HTML and CSS to implement quick fixes and troubleshooting
• Strong written/oral communication skills and attention to detail and quality control. Previous work experience with a global organization is a plus
• Ability to build relationships and work collaboratively
• Ability to excel with little day-to-day oversight and under strict deadlines

Responsibilities
• Manage and own Genpact’s website content management system, Sitecore. Become an expert in Sitecore and build new pages on the website using existing website templates, web guidelines and user experience best practices
• Collaborate and coordinate with internal development team to create and execute yearly development roadmap for Genpact’s corporate website. Work with the development team to explore new modules and templates to enhance website user experience.
• Collaborate with corporate marketing, website operations and BU marketing teams to ensure proper execution of website projects
• Drive data-driven conversations with marketing stakeholders to help achieve marketing and digital goals. Focus on key metrics like website traffic, lead generation and core web vitals
• Train Genpact’s website team to build pages in the CMS and support implementation of new website features and capabilities. Examine and revise website material and documentation to make sure it is factually and technically accurate.
• Keep up with technical developments, industry trends, and legal requirements to make sure the Genpact website stays at the forefront of innovation and adherence to regulations
• Competent in managing the team's workload distribution using work management platforms like Monday.com.
• Monitor website performance and create reports on a regular basis. Assist with the creation and upkeep of website performance dashboards that offer valuable business insights.
• Work on various technology tools that are related to website management to ensure smooth functioning of web ecosystem. Tools include but are not limited to Cloudflare for redirect set up, Onetrust for cookies preference center set up, Google analytics 4 for website reporting etc.
• Leverage on-the-job and external training to become an expert in Sitecore, website best practices and website analytics

Qualifications we seek in you
Minimum Qualifications / Skills
• B.S./MBA in marketing with concentration in business or finance

Preferred Qualifications/ Skills
• Relevant years of experience in website content management system, website operations and digital marketing
• Relevant years of experience working on Sitecore or any other complex CMS like Drupal, AEM etc.
• Relevant years of experience in technology and development project management

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com . Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.