Manager - Analyst Relations
Zycus
We are seeking a dynamic and detail-oriented Analyst Relations Specialist to join our team. The ideal candidate will be creative, persistent, and capable of managing full RFI cycles for Gartner, Forrester, and other leading analyst firms. This role is pivotal in shaping our market perception and driving our strategic initiatives through effective analyst engagement.Key Responsibilities: Analyst Outreach and Relationship Building:Initiate and manage analyst relationship programs.
Develop and maintain strong relationships with key analysts to enhance our market position. Analyst Evaluations and Research:Lead and coordinate responses to analyst evaluations.
Continuously monitor and analyze market trends and dynamics to inform strategic decisions. Competitive Analysis and Market Intelligence:Conduct win/loss analysis to understand competitive positioning.
Track key competitors and design strategic marketing programs to counteract their moves.
Conduct ongoing market research to understand buyer behavior and criteria. Business Performance Tracking:Identify key performance levers and champion initiatives to improve business outcomes.
Synthesize complex data sets and present actionable insights to executive audiences. Product Launch and Go-to-Market Strategies:Drive product launch programs in collaboration with the product management team.
Develop and execute product positioning and messaging strategies.
Provide comprehensive marketing support throughout the product lifecycle. Corporate and Differentiation Strategy:Act as a custodian of the corporate strategy, developing high-impact materials for various stakeholders.
Create compelling content on competitive differentiation and devise effective replacement programs. Cross-Functional Collaboration:Work with cross-functional teams to design and execute integrated marketing campaigns.
Lead customer marketing programs, maintaining an ongoing dialogue with customers. Marketing Programs and Event Management:Develop and execute various email, webinar, and online marketing campaigns.
Organize and participate in events, including round tables and prospect intimacy campaigns. Content Creation:Oversee the creation of a wide range of sales tools and collateral, including presentations, datasheets, white papers, customer case studies, demos, and training materials.
Develop and maintain strong relationships with key analysts to enhance our market position. Analyst Evaluations and Research:Lead and coordinate responses to analyst evaluations.
Continuously monitor and analyze market trends and dynamics to inform strategic decisions. Competitive Analysis and Market Intelligence:Conduct win/loss analysis to understand competitive positioning.
Track key competitors and design strategic marketing programs to counteract their moves.
Conduct ongoing market research to understand buyer behavior and criteria. Business Performance Tracking:Identify key performance levers and champion initiatives to improve business outcomes.
Synthesize complex data sets and present actionable insights to executive audiences. Product Launch and Go-to-Market Strategies:Drive product launch programs in collaboration with the product management team.
Develop and execute product positioning and messaging strategies.
Provide comprehensive marketing support throughout the product lifecycle. Corporate and Differentiation Strategy:Act as a custodian of the corporate strategy, developing high-impact materials for various stakeholders.
Create compelling content on competitive differentiation and devise effective replacement programs. Cross-Functional Collaboration:Work with cross-functional teams to design and execute integrated marketing campaigns.
Lead customer marketing programs, maintaining an ongoing dialogue with customers. Marketing Programs and Event Management:Develop and execute various email, webinar, and online marketing campaigns.
Organize and participate in events, including round tables and prospect intimacy campaigns. Content Creation:Oversee the creation of a wide range of sales tools and collateral, including presentations, datasheets, white papers, customer case studies, demos, and training materials.
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