Job Description: Content Manager, Tanishq
Job Description
Unique Job Role Content Manager Tanishq Function Marketing Reporting to Marketing Head
Business Corporate Grade Date Jan 2023
Job Details
Anchor the static and video content for the brand across various platforms
External Interfaces Internal Interfaces
• Customers
• Production Houses
• Media agencies
• Research agencies
• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team
Job Requirements
Education • MBA from a premiere college
Relevant Experience • 4-5 years of experience in marketing/ advertising/ social media • Preference for agency experience • Preference for Lifestyle Brand Building
Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products
Knowledge • Category knowledge • Brand and communications knowledge • Latest trends in marketing and communications
Process Contributions
Process Contribution Process Outcome Performance Measure
Marketing : Content Planning & Execution
1. Own the entire creative asset management from the brand,
starting from brief ideation, to the final deliveries. This will
involve extensive interfacing with various creative teams, briefing
them, anchoring the shoots and delivering the adapts on time.
This will include social media assets as well as retail and digital
requirements.
2. The candidate needs to have a strong hold on the brand
positioning and ensure that all communication adheres to and
strengthens the same. · Inputs for mid to long term strategy · Content plan and calendar · Quality of content (Engagement rate, CTR, VTR) · Adherence to brand guidelines · Adherence to cost and timelines
3. Create a network of quality production houses, photographers and videographers for quick and agile asset production.
Marketing : Social Media Management
1. Own the entire social media landscape for the brand across all
possible platforms.
2. Strategize, analyse and execute social media calendar for the
year to drive max consideration including topicals
3. Interface with ORM team to streamline SM responses · Social Media Calendar · Social Media Strategy · Social Media Traction · Footprint, Engagement Metrics · Traffic to website
Marketing : Research
1. Stay on top of current Gen Z media consumption, pop culture
and social media trends.
2. Use the same in our content to make it relevant. · Primary and secondary research · Quality of research outputs
Key Skills: