**General information** **Ref #** 18967 **Remote?** No **Ally and Your Career** * Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? **The Opportunity** The Marketing Manager - Integrated Media Strategy will play a key role in building media strategies and plans, and overseeing the execution of media campaigns once in market. This role will be a key contributor for bridging communications and planning between internal and external media agencies. The role will include stewardship of key strategic media shifts including the following: * Partnering with internal teams to build briefs and comms strategies in line with Ally comms architecture * Breaking the ad-free model: finding new opportunities to connect with audiences and make an impact * Audience Segmentation and go-to-market approach: work in partnership with Research and Analytics teams to ensure we have the right audience strategy across campaigns, as well as the right channel and partner mix based on media consumption trends and performance data * Media continuity - meet overarching reach, frequency, and conversion goals and be a stakeholder voice in cross-platform audience approach * Role will also be responsible for intelligence to tackle media fragmentation and ever-changing consumer media habits, with a keen eye on innovation. This is an in office role with hybrid schedule. Ally work locations are Charlotte NC or Detroit MI **The Work Itself** * Build integrated campaign briefs in collaboration with Advertising and Brand team managers * Lead development of media strategies and tactical plans * Ensure that Foundational, Emerging and Experimental media campaigns are going to market as one holistic media strategy, realizing both cost efficiencies and amplification opportunities * Lead visibility media moments and manage key media partnerships on behalf of Ally * Management of connecting holistic plans between internal digital media team and external media agency of record * Key contributor for collaboration, knowledge share, and development of holistic media plans * Key contributor for Deposits XF team. Attend key planning/status meetings and keep projects moving forward at a quick pace. Collaborate with business partners as needed. * Partner with Content team on distribution strategies and publisher media plans * Use data and insights to identify areas of opportunity and in-flight strategic plan optimizations * Stay up to date on the latest trends and produce input on innovation in the media space. Author POVs. * Build and present presentations, including recommendations and plan summaries for leadership * Be a key stakeholder in measurement and analytics, ensuring that measurement plans are integrated tightly into media planning. Partner with peers for MTA and data/dashboard executive report outs * Budget management in conjunction with internal ops team **The Skills You Bring** * Bachelor's degree in Marketing, Media and/or Advertising preferred * 5+ years of professional experience in a media role or media agency required * Experience in integrated cross channel media planning, with emphasis on digital * Experience with in-show integration and contract negotiation preferred * Ability to build effective working relationships with colleagues inside and outside the organization * Experience presenting to senior leadership * Self-motivated with the ability to prioritize and multi-task * Ability to work and make decisions independently * Strong attention to detail and cross functional relationship building * Knowledge of financial services business a plus **How We'll Have Your Back** * Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs. Who We Are: Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com. Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. **_Base Pay Range:_** An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. **Emerging:** 90000 **Experienced:** 107500 **Expert:** 125000 Incentive Compensation: This position is eligible to participate in our annual incentive plan