Purpose & Overall Relevance for the Organisation:

To drive profitable and sustainable market share growth within assigned Key Accounts and all targeted product categories and concepts while respecting the adidas Group brand image To drive sell through within Key Accounts To passionately support the KAM organization in identifying, developing and implementing strategies for the profitable growth of the adidas Group Brands

 

Key Responsibilities:

To represent the assigned account(s) and category(s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces To Execute the GTM (Go to Market) Strategy for Key Accounts and play a major role for the WHS excellence in the Egyptian market To develop and implement the overall strategy for the key account portfolio based on global and Market strategies jointly with the Senior KAM and get sign off from Director KA To ensure the KA organization is applying available adidas Group standards and best practices in daily work To ensure the best possible Net Sales result by setting clear targets and action points; constant tracking of results; analysis of risks & new business opportunities Build Strategic Account Plans and Account Marketing Plans and present to Director KA To measure progress on defined KPIs and monitor all reports To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions To manage the account during sell-in meetings (range presentation) in collaboration with Brand and agree on sell-out support to grow the accounts To monitor sell-out and the order book continuously and ensure on-time deliveries and proper replenishment; make sure that account marketing activation is linked for better sell-out instore To formulate trade investments (TI) and discuss accordingly with the key accounts; and frequent tracking of performance against different TI buckets. Make recommendations to the Key Account Director on commercial opportunities at Market level on factual analysis, trends and needs Sales Data analysis, sell through, product replenishment, comp growth, store by store analysis where relevant Adhere to Global standards in collaboration with relevant support functions, customer service, trade marketing, account marketing, visual merchandising, training, and other related activities, and monitor/evaluate established processes to guarantee full compliance To visit customers and relevant markets/doors/.Com sites, regularly respecting the store visit checklist/guidelines and conducting the store audits, ensuring continuous improvement of the store/site audit results To ensure customer compliance with wholesale agreements

 

Key Relationships:

Emerging Markets: Centre of Excellence (CoE) Wholesale Market: Business Units, CTC, Customer Service, Sales Coordination, Business Development, Credit Controlling, Planning, and SCM

 

Authorities:

Responsible for the commercial success (sales) of assigned Key account Responsible for Key Account Minimum Standards i.e. AFB, order process management, financial reporting and KPI monitoring Responsible internally as the ‘ambassador’ for assigned accounts

 

KPI’s

Net Sales Standard Margin Profitability  OB Conversion SWB & MWB Range Efficiency Sell out

 

Knowledge, Skills and Abilities:

Analytics: ability to analyse data to improve strategic decision making and implementation Proven experience in Planning, Selling and Negotiating Strong communication skills: written, oral and presentation Strong cross functional experience across marketing and sales Strong understanding of Egypt’s Retail landscape Strategy: ability to understand and implement strategy

 

Requisite Education and Experience / Minimum Qualifications:

University degree relevant to industry experience Minimum 4 years of sales experience within large sales organizations, in sports/ /fashion or FMCG Exposure: Sports, Marketing, Supply Chain IT skills: Advanced MS Office Skills