Manager-Marketing
American Express
**Description**
**You Lead the Way. We’ve Got Your Back.**
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
**How will you make an impact in this role?**
The Enterprise Performance Channel Enablement (EPCE) team delivers, and scales advertising capabilities across the enterprise to maintain high-impact and personalized digital experiences, powered by data & analytics. EPCE plays a pivotal role in implementing best-in-class Marketing solutions to drive significant performance gains through key vendors and partnerships, whilst adapting to evolving geographical privacy and regulatory changes.
The Manager- Marketing, Global Audience & Media Enablement will be responsible for critical digital performance marketing solutions centered around audiences, ad tech platforms, and Audience Based Marketing capabilities. You will be expected to drive business growth and work cross-functionally to deliver transformational results. The role will report into Director - Marketing, Global Audience & Media Enablement.
A successful candidate will have a proven track record in Digital Performance Marketing. They will be able to demonstrate expertise in: assessing and enabling ad technology around audiences, campaign management and measurement, developing forward thinking strategies keeping Amex at the forefront of the digital marketing industry, and successfully delivering addressable digital media.
Key Responsibilities:
+ Support the enterprise-level media capability roadmap to enable effective, future-proofed paid media for internal marketers, inclusive of navigating regulatory and landscape changes, audience solutions and measurement.
+ Partner closely with international marketing teams to stand up and deliver growth-driving audience solutions, including but not limited to Customer Data Platform (CDP)
+ Oversee external global vendors and platform(s) governance, ensuring best practices managing usage, and facilitating a privacy-first approach, and ensure all compliance, legal and regulatory requirements are met
+ Provide hands on keyboard support for audience solutions, partnering across the organization to create and deploy audience segments
+ Lead and develop an analyst direct report across audience strategies and paid media
+ Develop and partner with cross-functional relationships with partners across American Express including, Product, Analytics, Finance, Legal, Risk, Marketing, and other Business Units
**Minimum Qualifications:**
+ Minimum 5 years developing digital marketing, ad tech and/or audience management strategy, and partnerships
+ Strong track record of delivering results and project management
+ Digital marketer with passion for performance marketing
+ Strong technical knowledge of digital media and technology, including Google Marketing Platform with an understanding of the future digital marketing ad tech and mar tech capabilities
+ Working knowledge of ID-Based Marketing and the capabilities required to deliver audience targeting
+ Proven track record of building and developing relationships with both internal and external partners, including agencies
+ Proactive and detail-oriented with solid organizational and time management skills, and track record of delivery against goals
+ Excellent oral and written communication skills including presenting to peers and senior management
+ Experience working across international markets or in global teams a plus
+ Bachelor’s degree required
**Qualifications**
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
+ Competitive base salaries
+ Bonus incentives
+ Support for financial-well-being and retirement
+ Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ Generous paid parental leave policies (depending on your location)
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
**Job:** Marketing
**Primary Location:** United Kingdom-London-London
**Schedule** Full-time
**Req ID:** 25003517
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