Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Description

As a Marketo Administrator, you will be responsible for managing and optimizing our marketing automation platform (MAP) to drive seamless marketing operations. You will oversee lead management, data quality, system integrations, reporting, and user administration, ensuring effective campaign execution and alignment with business goals.

Key Responsibilities:

Marketo Administration & Integration
 Manage Marketo user roles, permissions, and audit trails, ensuring secure and structured access.
 Oversee and optimize MAP integrations with Salesforce (SFDC), data enrichment platforms, and other Martech tools.
 Monitor and troubleshoot sync issues, data discrepancies, and process gaps to maintain operational efficiency.
Lead Management & Data Quality
 Design and implement lead scoring models, lead management workflows, and data validation processes to enhance lead quality.
 Maintain database hygiene by eliminating duplicates, deactivating junk records, and refining lead qualification criteria.
 Implement consent management and segmentation strategies to ensure regulatory compliance and targeted marketing execution.

Testing & Optimization
 Conduct user acceptance testing (UAT) for system updates, new integrations, and lead flow processes.
 Execute A/B testing and optimize automation workflows to improve marketing performance.
 Manage IP warming strategies during platform migrations and optimize email deliverability.
 Serve as the Subject Matter Expert (SME) on marketing automation best practices, ensuring alignment with industry standards.

Marketing Campaign & Reporting Support
 Provide campaign teams with email deployment support and landing page development as needed.
 Generate and analyze audience reports, campaign performance metrics, and lead insights using Marketo, SFDC, and analytics tools.
 Collaborate with IT, lead management, and campaign teams to enhance MAP capabilities and drive continuous improvements.

Qualifications

 10+ years of experience in Marketing Automation.
 5+ years of hands-on experience administering Marketo.
 Deep understanding of marketing processes, including lead generation, nurturing, and qualification.
 Proficiency in HTML, CSS, and JavaScript for email template and landing page customization.
 Hands-on experience integrating Marketo with CRM systems like Salesforce (SFDC).
 Strong analytical skills with the ability to interpret marketing data and optimize campaigns.
 Excellent problem-solving skills and attention to detail.

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.