Company :Highmark HealthJob Description : 

JOB SUMMARY

Lead the optimization and transformation of our marketing operations processes. This role will be instrumental in driving efficiency, effectiveness, and innovation across our marketing function. Successful candidates will be a strategic thinker with a passion for innovation and a track record of driving organizational change. They will possess both the operations expertise to optimize our marketing processes/supporting technology and the leadership skills to educate and guide teams through significant transformation.

ESSENTIAL RESPONSIBILITIES

Perform management responsibilities to include but are not limited to involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.  Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.Process Optimization and Work Management: Develop and execute a comprehensive 3–5-year marketing operations transformation roadmapImplement and optimize marketing work management tools (e.g., Adobe Workfront, Salesforce Marketing Cloud)Establish a marketing operations center of excellence to drive best practices and continuous improvementImplement agile methodologies to increase speed-to-market and scalabilityTechnology and Innovation:Architect and implement future-state vision for marketing operations technology stackEvaluate and implement Gen AI tools and use cases to enhance marketing operations and content developmentDrive a culture of data-driven decision making and operational excellenceDevelop a governance framework for rapid experimentation and iteration of marketing operation strategiesLeadership and Change Management:Regularly report transformation progress to marketing leadership and manage stakeholder expectationsLead change management initiatives, including developing communication plans and training programsBuild and lead a high-performing team of marketing operations specialistsDevelop and manage budget for marketing operations transformation initiativesPerformance Measurement:Develop a comprehensive framework for measuring marketing operations ROIImplement performance dashboards providing real-time insights to drive decision makingOther duties as assigned or requested.

EXPERIENCE

Required

5 years of Management or leadership role5 years of Marketing operations implementation and optimization5 years of Proven track record of successfully leading large-scale digital transformation initiatives5 years of Expert knowledge of marketing work management tools (e.g., Adobe Workfront, Salesforce Marketing Cloud) ​

Preferred

5 years of Deep expertise in marketing operations technology, data analytics, and agile methodologies5 years of Professional experience using technology, tools, and AI in a Marketing function3 years of Experience in managing budgets and diverse teams

SKILLS

Exceptional communication and change management skillsDeep proficiency in marketing technology tools and platforms (e.g. work management, CRM, marketing automation, analytics tools)Expert understanding of marketing processes and workflowsStrong ability to develop and execute marketing operations strategies and lead organizational change initiativesProficiency in design and documentation of processes and structures for marketing workflows, tasks and campaignsExperience leveraging Gen AI to enhance marketing performanceStrong analytical and problem-solving capabilitiesExperience with campaign management and optimizationStrong understanding marketing costs, ROI and opertations budgetsProactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.   Ability to provide training to team members on new tools and processes

EDUCATION

Required

Bachelor’s degree in Business Administration, Marketing, Operations Management, or related field or relevant experience and/or education as determined by the company in lieu of bachelor's degree.   

Preferred

Master's degree in Operations Management, Organizational Leadership

LICENSES or CERTIFICATIONS

Required

None

Preferred

Certified Marketing Operations Professional (CMOP)Project Management Professional (PMP)Certified Change Management Professional (CCMP)Change Management Specialist (CMS)Adobe Workfront Project Manager Professional Adobe Workfront Core Developer Professional

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

No

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$92,300.00

Pay Range Maximum:

$170,800.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

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