Manager of Marketing and Sales
Masonicare
Manager of Marketing and Sales Job Location: Rocky Hill, Connecticut
Rocky Hill
Full Time
Summary of Position
Lead the Sales and Marketing efforts of Masonicare at Greenridge Place from cultivation to move-in. Meet with prospective resident, provide information about available units, qualify them as to level of interest, assist in coordinating completion of financial requirements, and final
commitment. Plans and executes community-specific marketing efforts to potential lead base and professional referral sources.
Essential Duties and Responsibilities
+ The Marketing Department is one of the first contacts a prospective resident may have. All members of the department will set a tone of competence, caring and hospitality either on the phone or in person.
+ Provide oversight of the Marketing and Sales Department and its activities.
+ Serve as the face of Masonicare to the business community and the community at large, including participating in civic organizations and Chamber of Commerce.
+ Organize and host events to attract prospects, and maintain lead base as needed.
+ Outreach professional referral sources and host events to benefit ongoing professional educational needs and/or professional interest in the community.
+ Follow up on inquiries, leading prospects to consider application and residency. This includes conducting individual and group tours, telephone calls, letters, individual and group information sessions on/off site, invitations to events, etc. This will also include educating prospects on the complete Masonicare continuum. Input and maintain all prospect activity in computer database.
+ Assist prospective residents in the application process and review applications to assure they comply with established criteria.
+ Oversee the apartment reservation process for approved applicants including the receipt of deposits.
+ Coordinates move-in procedures for new residents according to facility policy, working staff, and other departments to assure accommodations are in agreed upon condition. Complete final walk-through utilizing TELS system functions.
+ Maintain records of current and prospective vacancies and prioritize apartment readiness based on need.
+ Work together with the Executive Director in developing and implementing the Sales/Marketing plan and budget for both Independent and Assisted Living to include all objectives of advertising, promotions and public relations.
+ Completes all necessary paperwork, records and files related to Marketing and prospective residents in accordance with Masonicare marketing policies and procedures.
+ Work together with the Executive Director on maintaining planned occupancy and create and maintain a viable wait list for both Independent and Assisted Living.
+ Attend Leadership Forum, daily department head meetings, Masonicare Marketing meetings and other meetings at the request of the Executive Director.
+ Performs other duties as needed.
Minimum Qualifications:
Education: Bachelor’s degree preferred
Experience: Minimum five years hospitality or sales experience
Job ID: 12220
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