Job Description

·         Analyzing internal sell in data (Modern Trade, Distributors and General Trade) and

research to understand market and shopper insights, consumer behaviour and trends in

order to customize competitive strategies for different channels and regions.

·         Spearhead and champion new product development.

·         Responsible to deliver key brands KPI in terms of sales target, market share and product

profitability.

·         Working in partnership with sales team to achieve company's sales target as well as

brand business objectives in the short and long term.

·         Assist to liaise with external parties such as online and off-line media for product

branding purpose.

·         Develop and manage digital marketing campaign.

·         Organizes and attends company-wide and marketing events.

·         Monitoring competitor activity and generating leads for products and services.