Manager Shelf Planning
Hershey's
Job Location: Hershey, PA
Summary:
With an unbiased view, robust analytical framework, and cross-functional perspective the Manager, Shelf Planning will provide portfolio planning, insights and recommendations to influence strategic decision making and enable dynamic business management.
As part of the Integrated Business Management (IBM) process, comprehends, pressure-tests and synthesizes insights and intelligence from cross-functional partners and disparate data sets to drive holistic and balanced call on Holistic Shelf impacts, highlighting risks and opportunities against latest financial and operational commitments. Lead Analysis of US operational and financial forecasts, development of key business and customer insights and provide direction/guidance to US CMG Commercial, US Sales, US CMG Finance, and North America Supply Chain to improve accuracy of financial and operational plans for the US region. Lead and coordinate Integrated Dynamic Planning activities in support of new launches, annual planning process, and significant programs, utilizing data-driven analysis to support the development of the US operational and executional plans.
Key Responsibilities:
In conjunction with cross-functional partners, helps develop gross sales targets and associated cannibalization impact for Innovation and Packtype project pipeline, as well as Holistic Shelf expectations impacting existing portfolio. Plays a critical role in highlighting Holistic Shelf sufficiency gaps across the portfolio needed to deliver financial and operational aspirations and targets. Key lead in developing and orchestrating efforts to drive top-line financial assumptions for Holistic Shelf Planning leveraged throughout various organizational processes, including but not limited to Product Lifecycle Management (PLM) via Volume Validation, long-term capacity planning (RCC), and other strategic and long-term planning processes (Strat Plan and Annual Operating Plan). Oversees maintenance of thorough and explicit record of key planning assumptions by building block and growth drivers. Develops and maintains KPI scorecards to track and monitor in-year performance and status of pipeline projects. At present, leads a team of three (3) direct reports.
Skills and Experience:
Understanding of the P&L, building blocks, mix implications, and growth levers. Demonstrated leadership and decision-making abilities, past people management experience beneficial. Strong collaborative skills and the ability to work in a team as well as being able to influence peer group and above. Extensive analytical and problem solving skills. Excellent communication skills, both written and verbal. Demonstrated ability to work on multiple tasks and achieve aggressive deadlines.
Minimum Requirements and Education:
Bachelor’s degree required, Master’s degree preferred 4-6 years of experience in Marketing, Sales, Category Management, or Analytics
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