Social Media Manager 

As the Social Media Manager for Pearson Higher Education’s B2B Marketing team, you’ll be responsible for building and growing authentic relationships with higher education faculty and administrator audiences.  

In this role, you’ll own and implement a social media strategy that increases our brand awareness and positions Pearson as a thought leader in higher education. Working across social channels and platforms, you’ll help us make sure we are growing our online presence and engaging our audiences with content that demonstrates Pearson is the world’s leading learning company, dedicated to helping everyone realize the life they’ve imagined. 

In addition to owning Pearson Higher Ed B2B’s organic social media strategy, you’ll also leverage your knowledge of social platforms and best practices to help marketers across the team get the most from their paid social and digital channels tactics. 

The ideal candidate for this role is: 

An avid conversationalist who knows what is being talked about in higher education today and can immediately see opportunities to join the conversation or start a new dialogue   An enthusiastic storyteller who can translate trends, insights, customer stories, and Pearson brand story elements into social media content that engages our audiences  A results-driven strategist who is focused on performance and who leverages data to optimize and document the success of our social strategy and marketing campaigns  An energetic collaborator that is excited to share knowledge and best practices to help others optimize their marketing campaigns 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows: 

Minimum full-time salary range is between $70,000 - $75,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Responsibilities 

Working closely with Pearson corporate brand & marketing teams, develop, implement, and oversee Pearson Higher Education’s B2B social media strategy, ensuring we are meeting KPIs and upholding brand standards  Own and manage the editorial strategy, content plan, and social media calendar for Pearson Higher Ed B2B’s LinkedIn, Twitter, and Instagram accounts  Collaborate with the Content Marketing team to create and post inclusive, diverse, and compelling social media content that increases brand awareness, demonstrates thought leadership, and engages our core faculty and higher ed institutional administrator audiences  Monitor engagement metrics and other data and work to continually optimize social media tactics that drive overall audience engagement and positive sentiment  Stay current with trending topics in higher ed that offer Pearson an opportunity to amplify and/or be a part of conversations that are important to faculty and higher ed institutional administrators   Promote and thrive in a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others  Monitor and respond to audience engagement with social accounts  Stay current with social media technologies and best practices   Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective  Create and execute a plan for expanding into new social media platforms (TikTok, Pinterest)  Serve as a social media expert consultant for the broader B2B Marketing team, providing insight on strategy and best practices to Campaign Specialists and Product Marketers 

Qualifications 

3+ years in social media marketing, with a focus on B2B brands required  Bachelor’s degree required  Experience managing organic social media campaigns including design, tracking, and measurement required  Experience designing and executing paid social campaigns on through Meta and LinkedIn preferred. Experience working with core social platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc.) and interested in learning more (TikTok, Pinterest, etc)  Experience using social management and reporting tools such as Sprinklr, Hootsuite, Sprout, or Hubspot required.  Excellent written communication skills  Strong analytic skills – ability to use data to develop, optimize and measure social programs  Excellent collaboration skills  Experience with Google Analytics and Salesforce marketing suite preferred