Duke University:

 

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

 

Duke University School of Law

Office of Communications

 

Manager, Social Media and Digital Marketing

 

Summary

Law shapes our society and touches almost every aspect of our lives. At Duke Law, we are fortunate to have some of the world’s most brilliant legal minds on our faculty, whose scholarship helps shape some of the most consequential legal decisions happening today, while preparing the profession for the legal complexities of the future. We are also home to accomplished students who will lead not only in the legal profession, but in policy and decision-making for generations. And our clinics are actively working in the Durham community and beyond to free people wrongfully convicted, ensure equitable health care, and fight for a clean environment — just to name a few areas.

 

As part of the Office of Communications, you are at the center of those efforts. We are looking for a Social Media and Digital Marketing Manager who understands that social media isn’t just about platforms, algorithms and viral content, but about building connection and community. The right candidate will have an appreciation for the substance of content with an approach that shows, not tells, our impact, and inspires action or engagement. The ideal candidate will appreciate the advantage of a close, collaborative and committed community, as well as an abundance of opportunities to tell meaningful stories.

 

The Social Media and Digital Marketing Manager oversees the Law School’s daily activity and engagement on social media platforms and will help co-create a strategy for each platform based on audience and engagement goals set in collaboration with the Associate Dean. The role also reviews and reports on engagement metrics to ensure efforts are resonating for organic social media – and will gather information used to inform market insights, competitive analysis and understand brand health. The role partners with key leaders and faculty members, as well as team colleagues, to help grow individual social media presences, providing guidance, training, and strategic counsel.  In addition, the role will help co-create and implement digital marketing campaigns, including through paid social media and search, to achieve specific communications or marketing goals.

 

The Social Media and Digital Marketing Manager reports to the Associate Dean for Communications, Marketing and Events and works in collaboration with communications colleagues including a close-knit team of seasoned professionals in brand, media relations, writing, and multimedia. Every member of our team plays a key role. We believe in the work we do, and the people on our team. 

Work Performed

Execute a strategic social media strategy based on the Law School’s communications objectives and priorities, and update and revise as conditions change in partnership with the Associate Dean – this includes managing an editorial calendar for social media and collaborating with subject matter experts for different types of content

 

Collaborate to produce social media content that is meaningful, befitting of our brand and academic rigor, but is also interesting and engaging and encourages our community to amplify or take action – and manage channels so that content publishes on an agreed upon and regular cadence  

 

Foster social brand building throughout the Law School community, inspiring and tooling the community in best practices

 

Serve as a member of our dynamic editorial team to ensure we are producing and leveraging content with purpose and cross-functional coordination to support each team members’ efforts and ensure maximum amplification

 

Monitor social and web to flag concerns and provide market intelligence in key strategic areas for the school, as well as competitive analysis – and monitor metrics around organic social to ensure efforts are working as intended, as well as brand health

 

Provide strategic communications support to faculty, administration and the dean, advising on the effective use of social media, including with training and mentorship with other departments, centers and clinics

 

Partner on the development of organic social media and digital advertising standards, policies, and rules of engagement, and provide training and mentorship to ensure awareness and adherence by the Law School community and overall consistency of approach

 

Manage digital advertising campaigns to support communications and marketing goals, and track performance

 

 

Preferred Qualifications

 

5 to 7 years of experience using social media to develop and implement marketing, communications, or public relations strategies for a university, non-profit organization, or business

 

Experience developing paid social media and search advertising campaigns

 

Experience using analytical tools to monitor performance and engagement

 

Intellectual agility and curiosity and demonstrated interest in legal issues, the legal profession, or legal education

 

Ability to work effectively and supportively in a diverse and inclusive environment and value the unique perspective that each of our colleagues brings to the table

 

Commitment to the highest standards of accuracy and attention to detail

 

 

Required Qualifications at this Level

 

Education/Training:                Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

 

Experience:                             Work requires two years of directly related writing experience.

 

OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

 

 

 

 

 

 

 

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

 

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

 

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.