Manager Storytelling 

 

Purpose & Overall Relevance for the Organization:

 

The Manager Storytelling develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

 

Key Responsibilities:

 

Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities. Drive overall integrated Comms planning for key concepts and category initiatives, setting high level Communications goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements. Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets. Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards. Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets. Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.  

 

Allocate communications and advertising specific budgets and spending strategies to ensure  communication activities are developed with regional use and implementation issues in mind.

 

 

Key Relationships:

 

Brand adidas: Brand Management

Brand adidas: other BUs Brand Marketing adidas Local Markets

adidas Finance / Controlling adidas Procurement Creative Agencies

External partners and key accounts

 

Knowledge, Skills and Abilities:

 

Good interpersonal/communication skills and level of strategic thinking. Experience in marketing communications, campaign development and execution. Deep understanding of an ever-changing marketing landscape and experience in project management. Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital. Ability to take complex + ambiguous information and provide clarity + direction. Innovative creative thinker, contributor and source of inspiration. Self-starter. Can independently initiate, prioritize and manage workload. Organizational and executional skills when owning a project/activation Understanding of and passion for basketball and lifestyle footwear industry. Strong presentation and organizational skills. Experience managing direct reports while coaching and providing career development opportunities. Ability to effectively organize and manage cross-functional teams.

 

Requisite Education and Experience / Minimum Qualifications:

 

Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus. 4+ years’ industry and / or relevant work experience. Fluent written and spoken English language skills.

 

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, 11 paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $90,000-$113,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Los Angeles.  Though our teammates hail from all corners of the world, our working language is English.