Responsible for supporting Trinity Health’s business priorities by managing and leading national internal and external communications that advance and protect Trinity Health’s reputation. Partners with various stakeholders across the system, by evaluating, influencing and providing strategic consult and hands-on support to ensure Trinity Health’s voice is authentic and consistent. Creates and implements integrated communications plans, messaging and materials, including effective and measured distribution of content across multiple media and channels. Partners with MarComm team members and other stakeholders throughout the system to create compelling and relevant communications that inspire and drive desired behavior. Works alongside peers to manage and contribute to Trinity Health’s internal and external communications infrastructure, including common platforms.
ESSENTIAL FUNCTIONS
1. Knows, understands, incorporates and demonstrates the Trinity Health Mission, Vision, and Values in behaviors, practices and decisions.
2. Leads development and implements internal and external communications strategies, programs and business goals and tactics including tool kits, templates, messages and more, as well as channels to connect with colleagues nationwide.
3. Evaluates and provides expertise for all aspects of communications and its infrastructure, including, but not limited to: common platforms, channel development (print, electronic and digital), audio/visual production, events/town halls/forums, intranet, social media, message hierarchy, content strategy, presentations, speech writing, media pitching, writing and editing.
4. Media Relations: Manages media inquiries, including coordination of key data and input from stakeholders, talking points, news releases, etc.
5. Project Management: Aligns priorities, timelines and budgets based on resource availability and manages MarComm and cross-functional project work teams.
6. Incident Command: Serves as a member of the System Office Incident Command Communications team, responds as appropriate to issues and crisis needs; and shares on-call duties after regular business hours. FEMA training a plus.
7. Team/Shared Services: Develops and supports shared services functions as assigned; has an outstanding sense of team and collaboration, drives continuous improvement and best practice communications.
8. Storyteller: Identifies and translates content into compelling stories that motivate, inspire and drive behavior and culture.
9. Influencer: Wins confidence of others in challenging situations; collaborates with others throughout the system to achieve shared goals; experience with C-level execs preferred.
10. Communicator: Presents communication in a clear and concise manner; and is flexible with messaging, style and tone to accommodate various stakeholders.
11. Comfortable with Change & Ambiguity: Sets and organizes own work priorities and adapts to them as they change in an evolving and dynamic environment; easily flexes thinking and approach as the situation changes.
12. Continuous Learner: Maintains expertise in industry and MarComm; retains professional affiliations and pursues continuing education opportunities to enhance professional growth.
13. Ambassador: Demonstrates commitment to the Mission and serves as an ambassador for Trinity Health’s brand.
14. Maintains a working knowledge of applicable Federal, State and local laws/regulations; the Trinity Health Integrity and Compliance Program and Code of Conduct; as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical and professional behavior.
MINIMUM QUALIFICATIONS
Bachelor's degree in English, journalism, communications, marketing, public relations or related field or an equivalent combination of education and experience
Seven (7) to ten (10) years of progressive experience managing in communications for complex/matrix organizations.
Well-rounded knowledge of all aspects of communications (internal and external communications, media relations, public relations and social/digital media and more).
Experience creating and managing integrated communication plans and strategies (including identifying goals, objectives and metrics), outstanding writing ability that is audience and channel focused, as well as activating plans across multiple media and channels to achieve business goals. Demonstrated ability to lead with a system-mentality and develop cohesive internal communications strategies as part of an integrated MarComm team in a complex, matrix organization; strong understanding of employee engagement and leadership development communications.
Experience developing and supporting an integrated communications infrastructure including content, key messaging, talking points, presentations; managing design, campaigns, newsletters, publications, meetings, special events, online content, and budget and tracking. Experience maintaining brand voice and adapting to different platforms.
Clear understanding of operational areas, including clinical, human resources, revenue cycle, information technology, supply chain, electronic health records, and more.
Experience successfully handling large volumes of work and multiple projects under pressure and tight timelines, prioritizing and adapting to changing priorities and situations in an ambiguous and dynamic environment. Must possess a personal presence that is characterized by a sense of honesty, integrity, and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals, and values of Trinity Health.
Our Commitment to Diversity and Inclusion
Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.