Northbrook, Illinois, USA
1 day ago
Manger, Brand Marketing

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as a Manager, Brand Marketing. 

The Manager, Brand Marketing will lead the content, storytelling and asset development as well as planning and strategy for the Furniture, Textiles and Accessories categories (including CSR, Design Services and collaborations). 

This is a hybrid position that requires 4 days in the Northbrook, IL office. 

A day in the life as a Manager, Brand Marketing... 

Serve as the Brand Manager and Content Strategist for Crate and Barrel annual, seasonal, and other content planning across the furniture, textiles and accessories categoriesManage the marketing content strategy including the editorial planning calendar, message map and cross channel asset development processManage marketing budget to drive the Crate and Barrel business and track progress against those plansDevelop customer lifecycle marketing strategies across all channels.
Lead the development of sound strategic communication plans based on clear understandings of the objectivesLead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our brand message is being communicated clearly and effectively across all channels to our consumersLead content briefings including developing the brief, inspiring great work and keeping the team on time and on budgetOversee creative development of all marketing materials to support relevant marketingAnalyze data, both internal and external, to determine areas of improvement in order to grow market shareResearch competitive programs and marketing initiativesPartner with the ecommerce team to create online customer experiences that provide the best branded shopping experiencePartner with merchants to ensure product assortment serves needs of our customer, and to identify opportunities to promote specific product for our various segmentsAssist with development of reporting for store managementUnderstand customer needs and trends for Crate and Barrel segments in order to develop long-term customer relationshipsLead and execute relevant virtual and in-personal eventsInnovate new methods to attract customers to the brand including emerging technology, non-traditional media strategies, and new techniques

What you'll bring to the table...

Strong experience brainstorming and developing creative, breakthrough content strategies and ability to develop strong consumer lead strategies for our core businessesExceptional strategic and metrics-driven analytical skills at both the micro and macro levelsStrong experience managing a marketing vehicle such as digital media, ecommerce, or social mediaDemonstrate strong command of media and broader advertising research resources, capabilities and limitationsAbility to internalize category product data and functionalityUnderstand customer needs and trends for customer segments in order to develop long-term customer relationships

We'd love to hear from you if you have...

4 years previous marketing and/or retail experienceBachelor's Degree or relevant work experience requiredStrong presentation and written communication skillsAbility to simplify and structure complex and ambiguous problemsCollaborate and work effectively across functions; Influence and achieve consensus on goals and objectivesTeam oriented, collaborative, diplomatic, and flexibleAbility to present complicated material in a concise and effective way

#li-hybrid



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