Can Tho, VNM
3 days ago
Marcom Manager - Sheraton Can Tho (Based HCMC)
**Additional Information** **Job Number** 24211369 **Job Category** Sales & Marketing **Location** Sheraton Can Tho, No. 209, 30/4 Street, Can Tho, Ha Noi, Viet Nam, 900000VIEW ON MAP (https://www.google.com/maps?q=Sheraton%20Can%20Tho%2C%20No.%20209%2C%2030/4%20Street%2C%20Can%20Tho%2C%20Ha%20Noi%2C%20Viet%20Nam%2C%20900000) **Schedule** Full Time **Located Remotely?** N **Position Type** Management **JOB SUMMARY** Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. **CANDIDATE PROFILE** **Education and Experience** • High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR • 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required. **CORE WORK ACTIVITIES** **Conducting Daily Marketing Activities that Achieve Department Goals** • Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. • Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. • Maintains, updates, and manages all web sites. • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. • Develops brochure and property collateral materials. • Participates in all property imaging work (e.g., signage). • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. • Ensures consistent marketing message is communicated in all advertising and collateral efforts. • Manages marketing budget throughout year. • Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. • Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. • Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. • Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property. **Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue** • Evaluates new marketing opportunities for the property. • Ensures property is represented on all quality internet sites that have the potential of providing business. • Works closely with respective Convention Bureaus and Chambers of Tourism. • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. • Develops strategic marketing plan for property, includes group, leisure and local efforts. • Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. **Building Successful Relationships that Generate Sales & Marketing Opportunities** • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. • Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. • Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. • Works with media buyer to plan and execute advertising. • Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. • Assists property with materials, tracking/analysis and presentations to owners. • Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. **Additional Marketing Responsibilities** • Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). • Ensures that property is following all corporate marketing guidelines. • Approves all invoicing through MarrCom office. _Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._ When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.
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