Badger Meter is a leading global water technology company, with a mission to preserve and protect the world’s most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!
What You Will Contribute:
The Market Manager is responsible to define, develop and oversee the deployment of global growth strategies that identify, target and deliver distinctive value propositions and generate sustained, above-market sales growth in the water and wastewater market. This role will develop and maintain market intelligence for target industries, including size and growth, key customer needs/VOC and competitive awareness. The expectation is that this individual will serve on relevant and influential industry committees, present as a subject matter expert at tradeshows/conferences, spend considerable time in the field with customers and aid in building out internal and external training tools.
Job Duties:
Collaborate with peers to develop, advance, and implement an industry vertical market planning process.
Collaborate in the development, prioritization, and deployment of broader Water and Wastewater cross selling plan, including key growth themes and initiatives that cross industry segments.
Develop and maintain unique sources and synthesis of market intelligence including but not limited to: segment specific size and growth trends, key customer needs/ VOC, technology drivers and potential disruptors, competitive landscape, and proxies used for leading/ lagging indicators.
Develop a deep understanding of VOC and customer needs, trending, and decision-making processes.
Direct the development of timely business, economic, market and competitive intelligence analysis to support strategic planning initiatives, penetrate new markets, and evaluate performance of ongoing market growth and share capture initiatives.
Lead annual Strategic planning process which should generate consistent profitable growth and market share gains in Water and Wastewater markets.
Support product lifecycle management with critical assessment of product portfolio strengths, gaps and technology trends in targeted industries and markets.
Assist product managers with development and maintenance of product roadmaps (organic and inorganic) that enhance and improve Badger Meter’s competitiveness.
Support the identification and definition of clear and differentiating value propositions for specific product and market segments.
Working closely with the product management team, create and manage forward-looking product innovations and associated service plans.
Identify market and product/ portfolio adjacencies and critically assess and define the path to access. Specifically, define make/ partner/ buy recommendations to optimize profitable growth in attractive adjacencies.
Develop M&A target funnels and cultivate relationships that lead to strategic acquisitions which enhance Badger Meter’s industry competitiveness. Assist or lead in the M&A process as needed, including integration.
Develop segmentation, positioning, and value proposition communications that support growth of overall Badger Meter portfolio in targeted segments of global end markets.
Tailor value proposition messaging and other commercial support tools to influence key drivers in value.
Develop actionable segmentation tools and methods that identify, prioritize and target new leads for global commercial team.
Provide marketing leadership of campaigns focused on customer solutions while driving sales growth through marketing campaigns in selected segments.
Up to 25% travel required.
Education and Experience:
Bachelor's degree in Marketing, Management, Engineering or a related field required.
7+ years of experience with focus in technical applications, Sales or Marketing in water quality monitoring/treatment, measurement or distribution segments.
Qualifications:
Experience with water quality products and processes required
Experience with network monitoring devices and communication technologies preferred
Competencies:
Delegation and Empowerment: Identifying and leveraging opportunities to accelerate results and build capability by assigning tasks and decision-making responsibilities to individuals or teams with clear boundaries, expectations, support, and follow-up.
Coaching: Engaging an individual in developing and committing to an action plan that targets specific behaviors, skills or knowledge needed to ensure performance improvement or prepare for success in new responsibilities.
Decision Making: Identify and understand problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choose the best course of action by establishing clear decision criteria, generating, and evaluating alternatives, and making timely decisions; take action that is consistent with available facts and constraints and optimizes probable consequences.
Aligning Performance for Success: Focusing and managing individual performance by helping others set performance goals, and then tracking results and evaluating performance effectiveness.
Execution: Ensuring others contribute to organization strategies by focusing them on the most critical priorities; measuring progress and ensuring accountability against those metrics.
Working Conditions:
Work is performed in an office environment and requires the ability to operate standard office equipment.
Competitive Total Rewards at Badger Meter:Competitive Pay
Annual Bonus
Eligible for Annual Pay Increases
Comprehensive Health, Vision, and Dental Coverage
15 days Paid Time Off + 11 Paid Holidays
Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
Educational Assistance – Tuition Reimbursement up to $5,250
Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
Health Savings Account (HSA) & Flexible Spending Account (FSA) options
An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
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