Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.
Relocation:
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
This role is critical to CCA to help us interface with a Media Agency, analytics teams and internal brand teams to develop and execute our service and parts media strategy yearly - who to target and how to reach them through Media!
As an Assistant Media Manager for Certified Service, Parts Brand, Parts eCommerce, Chevrolet Performance, and Technician Recruitment you will have the opportunity to support several different areas across the Customer Care & Aftersales (CCA). You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the national tier. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
What You’ll Do (Responsibilities):
Form the strategic vision and media planning process for Tier 1/National Certified Service (across all GM divisions), Parts Brand (GM Genuine and ACDelco), Parts eCommerce, Chevrolet Performance, and Technician RecruitmentManage our Tier 1 Media AOR and media operations processDevelop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisionsWork effectively with the Brand teams to understand brand initiatives, objectives, and goals to drive the most effective media plansOwn and manage the allotted budget and drive appropriate investments and mixLiaison with Testing and Analytics teams at GM (including but not limited to Marketing Strategy & Intelligence (MSI), Marketing Applied Sciences (MAS), and Performance Marketing) in the development of reports, mix models, identify and drive media key performance indicators and high value behaviors across all channels and optimization plansDevelop and foster a relationship with MediaOne including Audience, Ad Tech, and channel leadsCreate and oversee Test & Learn media initiatives and audience strategyPresent and inform leadership across retail, sales and marketing and adjacency areas of the business of CCA’s media plans, new opportunities, etc.Monitor and analyze key performance metrics; optimize campaign activities on a weekly basis alongside analytic teamsHelp guide and provide recommendations of how to optimize national account co-branded campaignsREQUIRED CORE COMPETIENCIES:
Forward looking mindset: the ability to spot trends and understand where the industry and opportunity will be in the futureThinks strategically and navigates effectively though complex situationsAnalytical data experienceAbility to deliver results in an ambiguous environmentStrong communication skills and the ability to influence othersExcellent research and presentations skillsTakes initiative, is proactive, and composed under pressureHighly organized and ability to work cross-functionallyAdditional Job DescriptionYour Skills & Abilities (Required Qualifications):
Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaignsExperience working within the digital space (paid search, social, display, online video, audio, connected TV, digital out-of-home, etc.), Amazon platforms, and espouse to traditional media (TV, magazines, etc.)Experience working with or for media agenciesSuccessfully manage multiple projects and deadlinesDemonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision makingOutstanding oral and written communicationWhat Will Give You a Competitive Edge (Preferred Qualifications):
Bachelor’s degree required in marketing, business or other related fields preferredKnowledge of GM structures and processesAutomotive experience with a view of the field as well as dealership and parts ecosystemsUnderstanding of people-based planning and 1:1 targeting#LI-ST1
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Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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