Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.           

          

As our Marketing Activation Director, you will be responsible for the development and implementation of integrated Marketing plans in all markets across the Region. You will lead all local Marketing teams, align Marketing strategies and activate Marketing initiatives that build brand and business metrics. This role is a critical conduit between the central Category Development Teams and the local Marketing teams, who activate based on local insights and opportunities. 

       

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.              

              

Our perfect fit.             

As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts body and mind.        

              

Does this sound like you?              

You’re a leader: You can connect with and motivate team members.   

You’re organised: You pay attention to detail and have a first-time-right mentality but are pragmatic when required.   

You’re knowledgeable: You have experience with international running and an active interest in new developments.   

You’re strong-willed. You thrive when presented with problem-solving opportunities.       

You’re thorough. You pride yourself on your accurate and careful approach.  

            

How you’ll help us.              

Based at our EMEA Headquarters, just outside of Amsterdam, Netherlands, you will be reporting to the VP of Categories, and as part of the role, you’ll:     

Build strong and engaged local Marketing teams that take ownership of results and drive initiatives that build key brand and business metrics. 

Lead a team of seven local Marketing leaders to develop and deliver local Marketing plans, which support our Category and Brand strategies. 

Drive measurable marketing plans and activations to deliver consistent consumer experiences across all touchpoints (media, digital, PR, events, sports marketing and trade marketing). 

Develop and deliver plans that build brand preference and increase association for ASICS and its Sound Mind, Sound Body philosophy. 

Own and manage the annual Marketing budget, allocating and monitoring the budget by Category (e.g., Running, Core Performance Sports, SportStyle) and Market (e.g., France, Benelux, Nordics, etc.). 

Closely collaborate with Category and Commercial teams to develop bi-annual go-to-market plans and continuously improve the sell-in process. 

Ensure all local plans and executions across all touchpoints are on-brand and on strategy. 

Partner with Commercial Directors to ensure integration of plans, ways of working and engagement of local teams. 

Uncover and leverage insights and brand metrics to understand consumer, shopper, and competitive behaviours and actions. 

Define processes and ways of working to improve operational efficiency. 

Build strong relationships and ensure effective communication with key stakeholders. 

Serve as an active member of the EMEA Categories Management Team. 

 

More about you.  

15 years of international experience in Marketing roles, with a proven track record of delivering outstanding results, ideally in the sports industry in Europe. 

Solid experience managing large teams and driving performance in complex organisations 

Sound business judgement, with strong strategic and analytical capabilities. 

Ability to prioritise, multitask and quickly adapt in a fast-moving environment 

Strong verbal and written communication skills in English and ideally more European languages 

Excellent team player with the ability to build strong internal and external relationships. 

   

How we’ll help you.              

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.              

Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.              

Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.              

Runkeeper Go™ app. Free premium subscription to our running app.              

Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.              

OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.              

Free running club. Join our beginners or intermediate groups for a weekly running session.            

              

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.              

              

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.              

              

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.              

              

We look forward to receiving your application online.