Description We are offering an exciting opportunity in Parsippany, New Jersey for a Marketing Activation Manager. As part of our team, the Marketing Activation Manager will be involved in a variety of functions in the industry, focusing on the strategic implementation of marketing campaigns and brand awareness initiatives. Responsibilities: • Develop and manage content for our Content Management System (CMS) • Utilize CRM systems to track and analyze customer interactions and data • Create engaging editorial content aimed at promoting our brand and products • Leverage Facebook Insights to understand audience behavior and optimize social media campaigns • Use Google AdWords to manage online advertising initiatives and increase visibility • Create and manage compelling advertisements that align with our brand identity • Conduct regular analytics reviews to measure the effectiveness of marketing campaigns • Develop and maintain a consistent blogging schedule to engage our audience and promote our brand • Implement strategies to increase brand awareness among target audiences • Plan and execute marketing campaigns, ensuring each campaign aligns with our overall marketing strategy. Requirements • Proven proficiency in Content Management System (CMS) • Demonstrable experience with CRM tools • Ability to create and manage editorial content • Familiarity with Facebook Insights for social media strategy • Expertise in Google AdWords to drive online traffic • Experience in creating and managing advertisements • Strong analytical skills with a focus on data-driven decision making • Excellent blogging skills to engage our online community • Proven ability to increase brand awareness through various marketing strategies • Experience in campaign planning and execution. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .