Company Description Blue Acorn iCi, an Infosys company, is a digital consultancy focused on delivering innovative solutions across customer experience, commerce, and data. Our team of over 400 experts enable clients to navigate large-scale, digital transformation programs.  Whether it’s a digitally savvy consumer brand or a legacy manufacturer, Blue Acorn iCi empowers businesses with digital scalability to deliver unprecedented levels of performance and customer experience. With services that include strategy, analytics, design, and engineering, we elevate global brands across industries such as media, consumer goods & retail, financial services, manufacturing, technology and more. Join our innovative and collaborative team as we deliver extraordinary digital experiences for some of the world’s largest brands!  Position Overview  A "marketing agency spend optimization practitioner" is a professional within a marketing agency who specializes in analyzing and optimizing the agency's client marketing budgets across various channels, ensuring that every dollar spent delivers the maximum possible return on investment (ROI) for each client campaign.  Key responsibilities of a marketing agency spend optimization practitioner: + Data analysis: Regularly monitor and analyze performance data from various marketing channels (like PPC, social media, email, SEO) to identify areas for improvement and potential cost savings.  + Campaign optimization: Make data-driven adjustments to ongoing marketing campaigns, including targeting, bidding strategies, ad creative, and landing page optimization to maximize efficiency.  + Budget allocation: Allocate marketing budgets effectively across different channels based on performance metrics and client goals.  + ROI measurement: Develop robust tracking and reporting systems to accurately measure the ROI of each marketing campaign and identify the most profitable strategies.  + Client consultation: Collaborate with clients to understand their business objectives and provide recommendations on how to optimize marketing spend to achieve desired results.  Skills of a marketing agency spend optimization practitioner: + Marketing analytics expertise: Proficient in using marketing analytics tools (Google Analytics, Adobe Analytics, etc.) to extract meaningful insights from data.  + Data visualization: Ability to present complex data in a clear and understandable way to clients.  + Statistical analysis: Understanding of statistical methods to analyze campaign performance and identify significant trends.  + Marketing channel knowledge: Comprehensive knowledge of different marketing channels like paid advertising, organic search, social media, email marketing, and their respective optimization techniques.  + Communication skills: Effectively communicate findings and recommendations to clients, both verbally and in written reports.    Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more! Additional perks vary by location. Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability. Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice. Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: engagement@blueacornici.com. California applicants: Please click here for CCPA disclosures. Powered by JazzHR