Description Our client at Robert Half is looking to enhance their digital presence and improve customer experiences across all channels. They are seeking a Digital Analyst with expertise in Google Analytics to join their team on a temporary basis. If you have a passion for data-driven insights and thrive in a dynamic environment, we’d love to hear from you! Key Responsibilities: + Leverage Google Analytics to track, measure, and analyze key metrics including website traffic, conversions, and user behavior. + Develop and implement data dashboards and reports to monitor digital marketing performance. + Analyze campaign performance and provide actionable insights to optimize strategies across digital channels. + Collaborate with marketing, web development, and UX teams to evaluate digital experiences and recommend improvements based on data. + Set up and configure Google Analytics tags, goals, and events to effectively track KPIs. + Identify trends and areas of improvement in the customer journey to enhance user experience and drive conversions. + Conduct A/B testing and analyze results to optimize website features and functionality. + Support SEO/SEM strategies by providing insights on keyword performance, user behavior, and traffic trends. + Stay informed of the latest features and trends in Google Analytics and related tools. Requirements Required Qualifications: + Bachelor’s degree in Marketing, Data Analytics, Business, or a related field. + 3+ years of experience in digital analytics, with a focus on Google Analytics. + Proficient in Google Tag Manager and Google Data Studio. + Strong understanding of SEO, SEM, and PPC analytics. + Ability to interpret complex data sets and present insights to non-technical stakeholders. + Excellent problem-solving skills and attention to detail. + Strong written and verbal communication skills. + Experience with other analytics platforms (e.g., Adobe Analytics, Mixpanel) is a plus. Preferred Qualifications: + Experience in A/B testing and conversion rate optimization. + Familiarity with eCommerce tracking and multi-channel attribution. + Google Analytics certification (GA4) is highly desirable. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .