Description We are in search of a Marketing Analyst to join our team in the Manufacturing industry located in TURTLE CREEK, Pennsylvania, United States. As a Marketing Analyst, you will be tasked with developing and leveraging modern business intelligence applications, conducting market trend analysis, and leading research on emerging technology. This role offers a long term contract employment opportunity. Responsibilities • Facilitate the development of BI/BA Applications utilizing advanced data visualization techniques. • Utilize emerging web/mobile technologies to deliver new capabilities and value for business users and end customers. • Participate actively in data management strategy and development. • Prototype and iterate on ideas for business intelligence and data visualization. • Analyze, design, and develop a roadmap plan for business intelligence and data visualization. • Leverage expert knowledge of BI Platforms like Tableau, Spotfire, Qlik for data visualization and/or reporting. • Integrate web technologies such as HTML and CSS with Data Visualization tools. • Conduct forecasting for near-term & long-term based on market trends and reports. • Apply understanding of financial & accounting principles as needed. • Engage in effective storytelling through data visualization and analytics. Requirements • Possesses a minimum of 5 years of experience in a Marketing Analyst role or similar position within the manufacturing industry • Demonstrates proficient use of CRM, Facebook Insights, Google AdWords, Google Analytics, and LinkedIn for marketing purposes • Showcases strong analytic skills, particularly in the areas of competitor analysis, data visualization, and applied statistics • Has experience in budget processes and campaign planning, demonstrating the ability to manage and allocate resources effectively • Displays excellent communication skills, both written and verbal, for clear and effective internal and external communications • Has a working knowledge of Tableau for data analysis and visualization • Holds a strong understanding of marketing analytics and its role in strategic decision-making within a manufacturing context • Displays a proven track record in utilizing analytics for campaign planning and optimization. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .