**Brand:** Bob Evans Farms **Categories:** Marketing **Locations:** New Albany, Ohio **Position Type:** Regular Full-Time **Remote Eligible:** No **Req ID:** 26398 **Job Description** **Business Unit Overview** For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We’re also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio. In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing. Responsibilities Position Overview: The Marketing Analyst is responsible for researching and diagnosing market data, shipment data, and overall trends for the entire portfolio of Bob Evans brands. This role assists in identifying opportunities for growth and influence through the activation of business analytics; this includes the coordination of data and inputs for periodic business planning meetings across the organization. The Marketing Analyst plays a key role in planning for growth with our existing brands, driving our business to acquire new markets and consumers, building and maintaining strong relationships with key cross functional stakeholders to achieve business revenue and growth goals. Accountabilities: Prepare periodic business reviews, market assessments and marketing investment performance analyses to track and measure results and make recommended actions for ongoing improvement. Continually leverage and improve our predictive analytics modeling and scenario-planning tools. Synthesize market and shipment data to build and evaluate marketing strategies across the organization. Maximize insight extraction from our ongoing partnership with our syndicated POS & panel data provider. Maintain extensive knowledge of the business to make activation recommendations based on application of data analyses. Ensure data are integrated into compelling agency briefs, in addition to media and advertising implementation. Qualifications Bachelor’s Degree required in Marketing, Business, Statistics, or related field. Master’s Degree (MBA) preferred but not required. Minimum 2-4 years of relevant experience in marketing analytics, category and sales analytics, statistics. Working knowledge of syndicated data sources (including Circana and Nielsen platforms). Working knowledge of consumer promotions, advertising, and shopper marketing promotions. Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)