Job Summary
We are seeking a dynamic Marketing Analyst with 4 to 6 years of experience to join our team. The ideal candidate will have a strong background in Affiliate Marketing Social Media Marketing Content Marketing Email Marketing and Online Marketing. This hybrid role offers the flexibility of working both remotely and in our office with no travel required. The candidate will play a crucial role in driving our marketing strategies and contributing to the companys growth.
Responsibilities
Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.Analyze market trends and consumer behavior to identify opportunities for growth.Create and manage affiliate marketing campaigns to maximize ROI.Oversee social media marketing efforts ensuring consistent and engaging content across all platforms.Develop and execute content marketing plans that align with the companys goals.Manage email marketing campaigns including segmentation targeting and performance analysis.Monitor and report on the effectiveness of online marketing initiatives.Collaborate with cross-functional teams to ensure cohesive marketing efforts.Provide insights and recommendations based on data analysis to optimize marketing strategies.Stay updated with the latest industry trends and best practices in digital marketing.Utilize various analytics tools to measure and report on campaign performance.Ensure all marketing activities comply with relevant regulations and guidelines.Support the development of marketing materials and presentations as needed.Qualifications
Possess a Bachelors degree in Marketing Business or a related field.Have proven experience in Affiliate Marketing Social Media Marketing Content Marketing Email Marketing and Online Marketing.Demonstrate strong analytical skills and the ability to interpret data to drive decision-making.Exhibit excellent communication and interpersonal skills.Show proficiency in using marketing analytics tools and software.Display creativity and innovation in developing marketing strategies.Have a strong understanding of digital marketing trends and best practices.Certifications Required
Certified Digital Marketing Professional (CDMP) Google Analytics Certification
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com
Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.