Marketing Analytics Manager Cupertino,California,United States Corporate Functions Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. As part of a team of eCommerce analytics specialists, you’re deeply committed to the two-sided challenge of driving all aspects of the extraction of insights from the inconsistent and intangible world of data and delivering insight to the business leaders looking for every opportunity to bring to bear just a little more out of every click. Being aware of how frustratingly valuable data can be, you’re able to build the skills to collect and interpret that data. You understand business strategies that are fueled by the output of this process. **Description** Driving Business strategy: You will provide recommendations using multiple types of data, business knowledge, and strategic assumptions when data does not exist. You will be essential to decision-making Finding opportunities and influencing partners to act: You will partner with several eCommerce business owners primarily Marketing to provide key customer insights and influence strategic decisions. You will collaborate with partners and analysts to ensure analytics solutions are scalable, repeatable, effective, and meet expectations of various leaders. Be the Dot Connector: Using multitude of data sources, you will connect the dots across multiple problems to see the larger picture that helps shape analyses and findings that drive longer term solutions than just answering short term questions. Be the Analytics Translator: You will define, implement and standardize metrics, reports and dashboards whilst focusing on the insights. You will work with Advance Data Science teams to bring rigor and adaptability in approach and translate them into relevant insights, tools and value for the Business. **Minimum Qualifications** + 8+ years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing. + 2+ years of people management, including building and developing teams + Highly proficient and hands on in SQL, Tableau, and Advance Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics). **Key Qualifications** **Preferred Qualifications** + BA/BS/MBA with 8+ yrs of Industry experience. + 4+ years of people management, including building and developing teams + Solid understanding of eCommerce fundamentals, measurement concepts and drivers of Traffic, Conversion and Revenue. + Foundational understanding and expertise in Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates. + Experience in driving end to end measurement programs and campaigns including measuring effectiveness, media attribution, return on investment and Efficiency. + Strong proficiency in translating complex data into crisp insights, actions and recommendations. + Outstanding communications skills with both technical and non-technical leaders and colleagues. + Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple. + Takes action to ensure a safe, respectful, and inclusive environment for all team members. + Role models inclusive leadership behaviors and builds, develops and retains diverse teams. + Demonstrates Apple's values of inclusion and diversity in daily activities. + Contributes to an inclusive environment through respecting each others' differences and having the curiosity to learn. **Education & Experience** **Additional Requirements** **Pay & Benefits** + At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $173,100 and $260,400, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. + Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) **Apple Footer** Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .