Posting Detail Information Working TitleMarketing and Automation Specialist Position LocationFort Collins, CO Work LocationPosition qualifies for hybrid/in-office work Research Professional PositionNo Posting Number202500194AP Position TypeAdmin Professional/ Research Professional Classification TitleProf/Indiv Contrib II Number of Vacancies1 Work Hours/Week40 Proposed Annual Salary Range$55,000 - $59,000 Employee Benefits Colorado State University is not just a workplace; it’s a thriving community that’s transforming lives and improving the human condition through world-class teaching, research, and service. With a robust benefits package, collaborative atmosphere, commitment todiversity, equity and inclusion (https://inclusiveexcellence.colostate.edu/about/) , and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact. + Review our detailed benefits information here. (https://hr.colostate.edu/wp-content/uploads/sites/25/2021/01/benefits-summary-afap.pdf) + Explore the additional perks of working at CSU here. + For the total value of CSU benefits in addition to wages, use our compensation calculator (https://hr.colostate.edu/total-compensation-calculator/) . + Lastly, click here for more information about why Fort Collins is consistently ranked in the top cities to live in (https://hr.colostate.edu/prospective-employees/our-community/) ! Desired Start Date03/31/2025 Position End Date (if temporary) To ensure full consideration, applications must be received by 11:59pm (MT) on02/24/2025 Description of Work Unit About Colorado State University As one of our nation’s top public institutions of higher learning and Colorado’s land-grant institution, Colorado State University is committed to making things happen – from the classroom and the laboratory to communities across the world. Colorado State University aims to continue its growth as a top-tier destination for talented students, while also passionately pursuing its mission and heritage as the land-grant institution for the state of Colorado. Our campus is the heart of Fort Collins, at the base of the Rocky Mountains, and only an hour from the Denver metropolitan area. The wide-open spaces, 300 days of sunshine each year and majestic backdrop make Fort Collins, a city with a population of about 150,000, an attractive place to work, live, and learn. Fort Collins and Colorado State University regularly top the “best of” categories for livability and employee support. More information for prospective employees can be found here:https://hr.colostate.edu/prospective-employees/. About the Office of Admissions The Office of Admissions, located in the Division of Enrollment and Access, is tasked with enrolling an incoming student body consistent with the mission and vision of access, research, teaching, service and engagement at Colorado State University. Admissions is responsible for coordinating enrollment efforts across the university related to inclusive recruitment and counseling, marketing, application, strategy, and technical support functions for most prospective students. With over 50 full-time staff and an additional 60 student employees, duties range from marketing and communication, prospective student events, application processing and decisions, enrollment strategy, recruitment and outreach, customer service, systems support and data analytics. Through innovative and strategic approaches, Admissions strives to balance its growth in attracting an increasingly diverse and well-prepared student body while remaining true to its land-grant mission and heritage. We employ a holistic, comprehensive review process to select new undergraduates, not only in light of their preparation, but their potential to successfully contribute to the campus and world community. About the Work Unit The Communications and Marketing team currently consists of the Director, the Senior Assistant Director of Digital Marketing, Content Specialists, Project Coordinator, a Marketing and Operations Specialist and a System Analyst. The team is responsible for all forms of communication and marketing to prospective students and their families via multiple platforms, including but not limited to: application processes, events, recruitment, next steps after admission, yield/melt, campus partner events and information, and education about CSU and the Fort Collins community. Position Summary The Office of Admissions seeks a motivated and energetic Marketing and Automation Specialist to execute promotional and transactional emails for prospective students and events. Housed in the Marketing and Communications unit of Admissions, this key position works collaboratively within the department, and across the University, to implement superior communications and processes that result in maximum attendance at a wide range of events, and marketing campaigns to positively impact the engagement, inquiry rate, application rate, and enrollment of prospective students through communications within the Slate Customer Relationship Management ( CRM ) system. The position reports to the Director, Communications and Marketing. Required Job Qualifications + Bachelor’s degree in marketing, communications, journalism, public relations, or a related field from accredited institution + Three years’ full-time professional work experience in marketing, communications, advertising + Experience with customer or email client software management system or related sophisticated computer systems + Experience writing professional communications with attention to grammar and detail, as demonstrated through experience writing for email, the web, publications, marketing campaigns, and/or professional presentations + Excellent ability to focus on all areas of a project or task, no matter how small the detail Preferred Job Qualifications + Experience planning, creating, and measuring marketing campaigns using an automation tool or Customer Relationship Management ( CRM ) system + Experience with email design using HTML and CSS + Experience in creative software, such as Adobe InDesign or Adobe Photoshop, and creating presentations using Microsoft PowerPoint + Experience with professional event communications + Excellent written and verbal communication skills + Strong work ethic and a positive, friendly, and customer service-oriented attitude Diversity Statement Demonstrated knowledge of, and relevant ability with, culturally diverse communities among potential target and constituent populations. Essential Duties Job Duty CategoryBuilding and Maintaining Email Campaigns Duty/Responsibility + Work within the CRM to develop, code, maintain, and deliver specific messages, ranging from email to text + Work with Admissions Systems team and others to solve problems and improve activities related to CRM marketing + Work closely with the content team to develop new campaigns and communications based on data-informed decision making and best practices to deliver more relevant content + Update content as needed Percentage Of Time60 Job Duty CategoryEvent Communications and Marketing Duty/Responsibility + Develop and implement communication for different types of events + Collaborate with the Admissions Engagement and Outreach team as well as colleges and academic departments on event objectives, program details, and target audience to inform communication strategy and content + Develop and manage the content, design, and production schedule for event presentations, slide decks, flyers, posters, agendas, email promotions, etc. + Working with the Marketing and Communications team, create and post event-focused content to Admissions and University social media sites and Admissions website + Evaluate effectiveness of CRM campaigns based on Google Analytics, UTM tracking, open and click-through rates, registrations, and Google Analytics Percentage Of Time35 Job Duty CategoryTraining and Other Duties Duty/Responsibility + Participate in two to three diversity trainings annually + Support admissions events two times a year, or as required + Other duties as assigned Percentage Of Time5 Application Details Special Instructions to Applicants Interested applicants must submit a cover letter which addresses how professional experiences align with identified required and preferred qualifications of the position, a current resume, and the names, e-mail addresses, and telephone numbers of three (3) professional references. CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact. References will not be contacted without prior notification to candidates. Please note, applicants may redact information from their application materials that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution. Conditions of EmploymentPre-employment Criminal Background Check (required for new hires) Search ContactSusan Lucero, susan.lucero@colostate.edu EEO Statement Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. TheOffice of Equal Opportunity (https://oeo.colostate.edu/) is located in 101 Student Services. The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715,titleix@colostate.edu. The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836,oeo@colostate.edu. The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836,oeo@colostate.edu. Any person may report sex discrimination under Title IX to theOffice of Civil Rights, Department of Education (https://www2.ed.gov/about/offices/list/ocr/docs/howto.html) . Background Check Policy Statement Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so. References Requested References Requested Minimum Requested3 Maximum Requested3 Supplemental Questions Required fields are indicated with an asterisk (*). + * Do you have a Bachelor's degree in marketing, communications, journalism, public relations, or a related field from accredited institution? + Yes + No + * Do you have three years' full-time professional work experience in marketing, communications, advertising? + Yes + No + * Do you have experience with customer or email client software management system or related sophisticated computer systems? + Yes + No + * Do you have experience writing professional communications with attention to grammar and detail, as demonstrated through experience writing for email, the web, publications, marketing campaigns, and/or professional presentations? + Yes + No Applicant Documents Required Documents + Resume + Cover Letter Optional Documents