JOB SUMMARY
The Marketing Associate will contribute to the development, implementation, tracking and optimization of Charter’s marketing efforts. The Associate will assist with executing Marketing project strategy for Residential and Small & Medium Business customers, and may be responsible for TV, Internet, Voice & Mobile related initiatives. This role requires frequent interaction with cross-functional departments and peers. Includes collaboration with other Marketing teams, Sales, Billing, Product Development, Government Relations, Legal, and Customer Service/Operations as well as external vendors.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience, grow the Spectrum brand, sales channels, and support functions as needed.Assist with executing assigned projects spanning across multiple organizations and company priorities; ensuring accuracy, and utilizing best practices and standard procedures.Responsible for initiatives related to driving customer acquisition and/or customer retention, including product management, program development, and process implementation.Work with internal teams and external vendors to successfully execute various marketing tactics (e.g. email, direct mail, SMS, print, media, automated calls, SEO, digital media, etc.).Review creative to develop effective creative briefs, and review creative deliverables to ensure that they are delivering on messaging objectives and brand strategy.Work with manager and peers on internal communications, to include development and management of marketing calendars, project updates and summaries, reporting, presentations, etc.Coordinate and communicate with other departments regarding the planning, creation and implementation of marketing campaigns and related materials and promotions.Gather and analyze data; report on customer numbers, churn analysis, marketing promotion results and effects on sales growth.Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams.Assist with project expenses including purchase orders, invoices, and budget.Perform other duties as requested by manager.REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand EnglishCreative problem solving and strong analytical reasoning skillsHigh level of motivation and self-directionAbility to work independently within established timeframesAbility to work effectively as part of a team and across corporate functionsStrong time management skills that enable on-time project deliveryAbility to work effectively in a fast-paced and rapidly changing environmentAbility to prioritize and organize effectivelyAbility to use personal computer and software applications (i.e. word processing, spreadsheet, etc.)Required Education
Bachelor's degree in marketing or related field; Business and/or marketing relevant internship or equivalent work experience or education
Required Related Work Experience and Number of Years
Bachelor’s degree in Marketing, Advertising, Business, Communications or related field - 1
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Bilingual Spanish Preferred
WORKING CONDITIONS
Office environment
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Job Code : MSU300
2024-40209
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
FCC Unit: HQ452 Business Unit: Marketing Zip Code: 06902
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