As a Marketing Automation Manager, you will manage campaigns through the marketing automation platform (Marketo) and fully leverage its capabilities. Working closely with designers, developers, and project managers, this role will involve the implementation of programmatic and operational initiatives.

Roles and Responsibilities

Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvementsMaintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation softwareUnderstand and evaluate campaign metrics and distribute campaign performance to the marketing teamWork with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuouslyManage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standardsPlan and perform A/B testing to define and execute enhancements to productivity & conversion ratesSupport essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

Bachelor's degree in Marketing communication or a related field3 years of marketing automation experience, preferably MarketoAdvanced English levelKnowledge of database management concepts and best practicesWorking knowledge of Salesforce.comMust have superior communication skills, both written and verbalMust be highly organized and self-motivated with a sense of urgencyStrong independent project management skillsCapable of handling multiple tasks with competing priorities under minimal supervisionAble to think critically and exercise independent judgment and discretionExcellent attention to detail

Skills

TestingAnalyticalCommunication SkillsProject ManagementMultitasker

Why join us?

You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs.You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.

Your Benefits at Aptiv:

Compensation package, including Major Medical Insurance & Life InsuranceFlexible Retirement PlanLearning, professional growth and development in a world recognized international environmentAccess to internal & external training, coaching & certificationsScholarshipsRecognition for innovation and excellenceOpportunities to give back to the communityMeaningful work that makes a difference in the worldRecognition for innovation and excellenceTuition Reimbursement

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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.