**ServiceChannel** is seeking a dynamic and results-driven **Marketing Campaign Manager** to accelerate our growth through innovative, data-driven demand creation and pipeline programs. In this pivotal role, you’ll craft and scale high-impact campaigns that span email, webinars, events, paid media, landing page optimization, and more—all within an integrated, multi-channel strategy. Reporting to the Senior Director of Demand Generation, you’ll be at the forefront of fueling our pipeline while collaborating with cross-functional teams to drive measurable results.  **Key Responsibilities**   + **Lead the Charge on Campaigns:** Own the end-to-end strategy and execution of campaigns designed to generate qualified leads, engage target accounts, and maximize conversion rates across the entire sales funnel. You’ll be a key player in shaping the future of our demand generation. + **Innovate New Lead Channels:** Uncover and test new B2B lead-generation channels, and bring fresh, data-backed insights to leadership to continuously expand our reach. + **Refine Targeting & Messaging:** Lead segmentation efforts, defining key buyer personas and tailoring messaging that directly addresses their unique pain points, needs, and goals. + **Analyze & Optimize:** Dive deep into campaign data to monitor key metrics—CPL, MQLs, MQAs, conversion rates, pipeline velocity—and identify opportunities for optimization. You’ll provide actionable recommendations to improve performance and ROI. + **Collaborate for Seamless Handoff:** Work closely with sales and marketing teams to ensure smooth lead transitions, optimize conversion processes, and continuously refine messaging for maximum impact. + **Leverage Marketing Technology:** Utilize our cutting-edge tech stack (6Sense, HubSpot, Drift, Mutiny, etc.) to automate, measure, and scale demand generation efforts. + **Get Hands-On:** You’re not just a strategist—you’ll roll up your sleeves to test, optimize, and iterate. A/B testing email campaigns, refining ad copy, building Salesforce reports, and experimenting with new tactics will all be part of your daily routine. **Required Skills & Experience**   + **Proven Demand Gen Experience:** 3+ years in demand generation or digital marketing, with a strong track record of driving B2B lead generation success. SaaS or tech industry experience is a big plus. + **Tech-Savvy:** Proficiency with demand generation tools like HubSpot, Salesforce, LinkedIn Ads, and more. + **Analytical Mindset:** You thrive on data. You’re comfortable analyzing performance metrics and adjusting campaigns in real time using tools like Google Analytics, Excel, and CRM platforms. + **Content-Driven Marketing:** A solid understanding of content marketing—whether it’s email, webinars, blogs, or gated content (eBooks, whitepapers)—and how to leverage it to engage and nurture prospects. + **Creative Problem Solver:** You can think outside the box to develop creative programs that resonate with your audience and align with business goals. + **Collaboration Across Teams:** You know how to work with sales, marketing operations, and other internal teams to ensure everyone is aligned and executing seamlessly. + **Communication Excellence:** Whether through email, social media, or presentations, you’re a master at crafting compelling messages that speak directly to B2B decision-makers. + **Education:** Bachelor’s degree in Marketing, Business, Economics, or a related field. **Bonus Points:** + Experience with ABM strategies and tools like 6Sense or Demandbase + Ability to drive programs and ROI with ON24, Drift, Sendoso **Why Work for Us? ** We are looking for energetic, positive, creative problem solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team! In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Companies to Work At. **Fortive Corporation Overview** Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth. **About ServiceChannel** ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. **Pay Range** The salary range for this position (in local currency) is 71,100.00 - 132,100.00 The salary range for this position (in local currency) is 71,100.00 - 132,100.00 We are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.