Marketing Campaign Specialist
University of Maine System
The University of Southern Maine invites applications for our new Marketing Campaign Specialist (https://drive.google.com/file/d/1MrqZC4dzEIGStuVT5EzzSIkUOuvcRVAK/view?usp=sharing) . With the recent completion of the McGoldrick Center for Career and Student Success, and the upcoming Center for the Arts, it’s an exciting time to be a part of USM’s campus transformation and a community that truly believes in its service promise to be Student Focused Every Day!
The Office of Marketing and Brand Management (https://usm.maine.edu/office-of-marketing-and-brand-management/) is currently building a team with a focus on digitalization, storytelling, branding, and data-driven approaches to marketing strategy. In this role, you will be the backbone of the team, supporting several technical and detail-oriented functions to ensure all of the magic can happen – from using our CRM to build data extensions and lists for digital and print communications to organizing and administering our purchase orders. You will keep us organized as a lover of processes, planning, and systems. You enjoy understanding the data and strategizing ways to optimize our campaigns using it, and you have no fear of mastering technology to maximize the user experience and keep our systems running smoothly!
Pay and Benefits: This is a full-time position with a starting annual salary up to $51,000. The University of Southern Maine provides highly competitive benefits that include generous paid time off (13 paid holidays plus earned vacation and sick time); health, dental and vision insurance; life insurance; short- and long-term disability insurance; a tuition waiver program for employees and tuition discounts for spouses and eligible dependents; a 403(b)-retirement plan with 10% employer contribution; and more. To learn more, please review the Benefits Information Summary.
Location: This position will be based primarily on the Portland campus with occasional work on our Gorham and Lewiston campuses as needed. Potential to work remotely one day per week may be considered after the probationary period.
Required Qualifications:
+ Associate’s degree or above in Marketing, Information Technology, Computer Science, Business Administration, Business Intelligence, or a related field.
+ At least two (2) years of work experience in a role working with a CRM; or more general marketing experience with documentation of recent trainings/certifications related to automated email marketing skill building. Certification as a Salesforce Marketing Cloud Email Specialist highly preferred.
+ Experience with Salesforce Marketing Cloud or another email service provider (Experience in AMPscript, SQL, SMS, and Journey Builder is a plus).
+ Excels at learning and mastering new technology and software and working within processes.
+ Experience working with vendors and POs is a plus.
Knowledge, Skills, and Abilities:
+ You excel at understanding complex segmentation needs and dynamic content design and are organized with a strong attention to and eye for the details with thorough testing.
+ You can work towards a calendar and deadlines, always staying one step ahead.
+ You would enjoy working with budget processes and tracking costs and spending.
+ You enjoy working within systems and improving processes, and enjoy implementing new ideas and mastering new tools, meanwhile, you are patient and can work with tools and processes that you cannot change.
+ You are agile with the ability to balance multiple tasks at the same time and can make decisions in a fast-paced environment with evolving priorities, working across multiple deadlines.
+ You are a problem solver, with an ability to learn on-the-go and be self-taught, ask questions and retain information, take initiative, and work autonomously while working in a strong team environment.
+ You are a good communicator in a teamwork situation as our task management system will be key to the team’s collaborations.
+ You enjoy working with stakeholders and partners and being able to take and give constructive feedback related to collaborations.
+ You are passionate about working with students and being an active member of a university community and campus – we are Student Focused Every Day and are committed to upholding our values of Respect & Care, Integrity, Equity, and Responsiveness.
The University of Southern Maine is a vibrant academic community located in the greater Portland, Maine area, including campuses in Portland, Gorham, Lewiston, and online. USM is part of the University of Maine System and offers a comprehensive array of undergraduate and graduate programs, emphasizing hands-on learning, community engagement, and interdisciplinary collaboration. With a highly engaged student-centered learning environment, USM is a steward of higher education, helping drive the economic, cultural, and civic life in the communities where our campuses are located and beyond. USM is committed to providing expanded access to high-quality education that elevates economic opportunity and contributes significantly to the vitality of a diverse society. To learn more about USM, visit About Our University.
The University of Southern Maine fosters a welcoming and supportive campus environment that respects and appreciates diverse perspectives, enhancing teaching, learning, personal growth, and overall institutional achievement. USM encourages applications from individuals of all backgrounds, including women, veterans, and those with differing abilities, experiences, and cultural perspectives.
We are dedicated to our Service Promise, Student Focused Every Day, and seek a team member who embraces this commitment and upholds our core values of Respect & Care, Integrity, Equity, and Responsiveness.
To apply, select ‘Apply Now’ button at the bottom of this page or at USM Careers and submit the following materials:
+ Cover Letter
+ Resume/Curriculum Vitae
+ Finalist candidates will be asked to provide a list of the names and contact information for references.
We will begin reviewing candidate packages immediately.
All materials must be submitted by March 9, 2025.
Appropriate background screening will be conducted for the successful candidate.
At this time, the University of Southern Maine is unable to consider applicants who require Visa sponsorship support.
Clery Act:
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish, and distribute an Annual Security Report (ASR), and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. View the University’s Annual Security Report (PDF). If you wish to have a paper copy of the ASR or need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please email (usmdeanofstudents@maine.edu) or call 207.780.4035.
EEO Statement:
In complying with the letter and spirit of applicable laws and pursuing its own goals of diversity, the University of Maine System does not discriminate on the grounds of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability physical or mental, genetic information, or veterans or military status in employment, education, and all other programs and activities. The University provides reasonable accommodations to qualified individuals with disabilities upon request.
The following person has been designated to handle inquiries regarding nondiscrimination policies: Director of Equal Opportunity, 5713 Chadbourne Hall, Room 412, University of Maine, Orono, ME 04469-5713, 207.581.1226, TTY 711 (Maine Relay System).
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