Marketing Communication Manager

Department: Sales & Marketing

Employment Type: Fixed Term - Full Time

Location: Indonesia - Jakarta

DescriptionAssisting the Director of Sales & Marketing to position and promoting Hotel Indonesia Kempinski Jakarta as the market leader ensuring compliance with the brand standard.

Key Responsibilities\nPro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue\nPlan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa and incorporate a multi-channel approach to all activities\nConduct competition analysis on a regular basis and review positioning of key revenue driving areas\nUnderstand market trends and target customer in order to develop appropriate campaigns and maximize revenues\nLiaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)\nFinalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.\nForecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.\nResponsible for overseeing development of content for both offline and online activities.\nRegularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.\nDevelop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites. \nDevelop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team. \nOversee the creation and production of collateral both online and offline as per the brand guidelines. \nEnsure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.\nImplement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed\n Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines \nLead the monthly marketing meeting to discuss future campaigns to drive performance\nSupport corporate and regional initiatives as per deadlines\nPrepare monthly reports for GM, Regional office and owning company as prescribed\nMaintain and develop guest database for mailings.\n