Oakland, CA, USA
9 days ago
Marketing Communications Campaign Manager
Kforce's client in Oakland, CA is looking for a Marketing Communications Campaign Manager for the marketing department who is responsible for the planning, development and execution of innovative marketing strategies that drive positive customer experiences and participation with products and program offerings. Overview: This individual will be responsible for the creative development, implementation and ongoing support of customer marketing initiatives. This role will work closely with Marketing Strategists and trusted creative agencies in the identification of product and/or program messages, target audiences, tactical plans and provide the necessary creative support to achieve the product and/or program goals. In this role, the contractor will be responsible for writing and executing on creative briefs in partnership with advertising agencies and other external vendors to manage, design, and execute multi-channel. The contractor, in partnership with the Marketing Strategist, will track and analyze campaign performance metrics and continually re-evaluate campaign performance to optimize metrics. Duties/Day to Day Responsibilities: * Develop creative briefs, campaigns, creative reviews, internal reviews, creative production and coordination of all creative needs across key business products and programs * Day-to-day creative agency contact; including scope-of-work, role of engagement, priorities and deliverables, evaluations, tracking against milestones, managing budgets and resource optimization * Develop innovative ways to use marketing communications (print, web, multimedia and social media tools) to foster collaboration and communication across all levels of the organization and the communities we serve * Collaborate with the Media Manager and creative agencies to ensure both cost and operational efficiencies are achieved across all campaigns
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