**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. **Job Summary:** This role requires expertise in developing the strategy and implementation of channel optimization & activation, digital product marketing, campaign management, creative development, and communications. This role will be responsible for partnering with cross-functional teams to strategically align product marketing efforts with product goals. The role focuses on developing compelling product marketing strategies and materials to drive adoption, engagement, and highlight product value, while also supporting internal and external communication efforts. The role will lead development of all product marketing materials, including one-pagers, user guides, videos, email campaigns, etc. to grow user adoption and engagement. This includes tracking performance, metrics, and refining strategies to improve results. The successful candidate has a well-rounded set of skills that cover marketing, business development who can think both strategically but also execute tactically. Most importantly, the individual must be able to function autonomously and identify executable actions under some ambiguity but also take directions when required. **What You Will Do:** + Develop and implement strategic product marketing plans for digital applications that align with business objectives and drive dealer and customer engagement. + Conducting market/competitive research to identify new opportunities and industry trends. + Establishing metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement. + Maintaining effective internal communications that discuss and align the marketing strategy to the changing organizational scenarios. **What You Will Have:** **Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Collaborating:** Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). **Promotion and Marketing Communications:** Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. **Considerations For Top Candidates:** + A college degree or equivalent experience with 5-8 years of marketing experience + Proficiency in the marketing communications discipline. + Graphic design background (comfortable with photoshop and adobe products) + PowerPoint experience + Strong design and operational implementation skills + Knowledge of the full Office 365 suite + Exceptional writing and communication skills - you will be producing and presenting a lot of content + Demonstrated success in working in a team-based, collaborative environment + Proven ability to succeed in a fast-paced organization + Strong interpersonal skills. **What You Will Get:** Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. **Additional Information:** Flexible hybrid work environment \#LI-Hybrid \#BI **About Caterpillar** Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. **Summary Pay Range:** $106,194.25 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits* + Paid time off plan (Vacation, Holidays, Volunteer, etc.)* + 401(k) savings plans* + Health Savings Account (HSA)* + Flexible Spending Accounts (FSAs)* + Health Lifestyle Programs* + Employee Assistance Program* + Voluntary Benefits and Employee Discounts* + Career Development* + Incentive bonus* + Disability benefits + Life Insurance + Parental leave + Adoption benefits + Tuition Reimbursement * These benefits also apply to part-time employees Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. **Posting Dates:** March 5, 2025 - March 21, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .