**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. **WE BUILD WHAT MATTERS** The Caterpillar Marine marketing team is seeking a highly strategic and organized individual to take global lead of the strategic direction, marketing plan development and execution for the overall services and energy transition messaging for Caterpillar Marine. Expertise in developing the segment strategy and implementation of campaign management will be central to this role. Caterpillar’s Oil and Gas division, provides superior products and service solutions to make our customers more efficient and lower total cost of ownership.  Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry. As a **Marketing Strategy Specialist,** you will be responsible for leading and executing the marketing communications plan based on the global marine segments and overall business strategy. This role is supported by senior staff to help analyze business trends, customer needs and competitive activities to develop a marketing communications plan to support worldwide business development. A critical function of this position is the cooperation with internal and external MarCom specialists delivering high quality marketing campaign materials on time and within budget. This role works directly with the sales, services, product and marketing teams to develop communication objectives and marketing plans for assigned services and energy transition strategies.   **What You Will Do:** + Develop, implement, and oversee Omni Channel marketing & communications strategy, media & communication plans, timelines, and budgets for Caterpillar Marine’s focus on Services & Energy Transition messaging to deliver on the company's vision, business strategy and values. + Identify targeted audiences and channels. Develop, coordinate, and implement targeted content and storyline through external communications channels and materials to position Caterpillar Marine as the partner of choice for key industry players and end-customers, encourage partnerships to increase circularity, and establish coherent messaging and brand equity. Materials can include success stories, press and product releases, interviews, customer presentations, speeches and presentations for conferences, podcasts, market collaterals etc. Ensure sound communication across multiple and appropriate trade media in line with the overall communications strategy to extend Caterpillar Marine’s visibility. + Support Caterpillar Marine’s go-to-market strategy for innovations (products, processes, solutions) by highlighting the unique value proposition and position Caterpillar Marine as a solution provider. + Position Caterpillar Marine as thought leader with a reputation for delivering real, tangible customer value. + Cooperate closely with the corporate MarCom team, utilize internal marketing and communications specialists for strategy specific tasks and act as main global point of contact for services and energy transition focus areas globally. + Ensure effective cascade across the organization through close collaboration with the business, international dealerships, and Caterpillar’s key customers. + Establish joint marketing activities with key marine dealers & contribute to the strengthening, cooperation and alignment of marketing plans to dealer marketing plans. Travel: Up to 25% **What You Will Have:** **Collaboration** : Ability to work with a variety of individuals and groups in a constructive and collaborative manner. Level Extensive Experience: + Demonstrates experience engendering collaborative processes that lead to problem solving and the achievement of business goals. + Establishes shared goals to foster collaboration. + Ensures that everyone can access the same data and provide input into how business is conducted. + Deemphasizes divides; focuses on collaboration across generations, functions, regions, and levels. + Implements methods for people to come together to make decisions, solve problems, and develop products/services **Effective Communications** : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Level Working Knowledge: + Delivers helpful feedback that focuses on behaviors without offending the recipient. + Listens to feedback without defensiveness and uses it for own communication effectiveness. + Makes oral presentations and writes reports needed for own work. + Looks for and considers non-verbal cues from individuals and groups. **Relationship Management** : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Level Working Knowledge: + Provides prompt and effective responses to client requests and interactions. + Monitors client satisfaction levels on a regular basis. + Alerts own team to problems in client satisfaction. + Differentiates the roles and responsibilities in a business relationship. + Works with clients to address critical issues and resolve major problems. **Strategic Thinking** : Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Level Extensive Understanding: + Explains how a sense of competition with industry counterparts can motivate greater productivity. + Identifies the key elements of the business strategy. + Demonstrates the ability to articulate how own work supports the business strategy. + Seeks help to clarify elements of the strategy that are beyond the group's influence **Promotion and Marketing Communications** : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Level Extensive Experience: + Analyzes the psychology of marketing communication and incorporates the routes to persuasion in the marketing plan. + Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques. + Delivers various promotional and marketing communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact. + Develops a clear and complete understanding of needs and problems through careful listening, probing, reflecting, and summarizing. + Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at ww w .caterpilla r .com/careers \#LI **Summary Pay Range:** $110,520.00 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Annual incentive bonus plan* Medical, dental, and vision coverage Paid time off plan (Vacation, Holiday, Volunteer, Etc.) 401k savings plan Health savings account (HSA) Flexible spending accounts (FSAs) Disability benefits Life Insurance Parental leave Healthy Lifestyle Programs Employee Assistance Programs Voluntary Benefits and Employee Discounts Tuition Reimbursement Career Development _*Subject to annual eligibility and incentive plan guidelines_ . Relocation is available for this position. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. **Posting Dates:** January 24, 2025 - February 6, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .