As the Marketing Communications (MarCom) and Digital Marketing Leader, you will be responsible for translating the business marketing plans into engagement and digital strategies, defining the deliverables and projects to increase visibility and improve consideration and preference of Philips Ultrasound through valuable content, relatable experiences, optimal digital touchpoints and compelling sales tools while focusing on impact over activity, efficiently managing the MarCom/Digital budget, establishing and tracking Key Performance Indicators (KPIs) against targets and adapt based on performance.
Your role:
Marketing & Digital: With team, create annual Marcom/Digital Plan based on the Ultrasound strategic plan and Business Marketing Plan, specifying required marcom and digital strategies, deliverables, projects and budget requirementsContent Creation and Digital Activation: Guide the team in planning, creative briefing, development and presentation of messaging and assets across digital and offline channels to support omni-channel campaigns/programs for reputation and awareness, demand generation, and Installed Base engagementTeam Leadership & Development: Lead and coach a team of MarCom and Digital specialists, to differentiate Ultrasound and meet business objectivesYou're the right fit if:
You’ve acquired 15+ years of related Marcom/Digital experienceYour skills include Experience in Healthcare or Technology B2C, B2B, B2G Communications strongly preferred. Experience managing vendors and agenciesBachelor’s degree; preferred Marketing focus; MBA a plusYou must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.Experience in change management, as it relates to the culture and mind set of a complex organization, including capabilities building, process design, ownership and implementationProven track record as (senior) leader in a large global matrix organization with a variety of internal and external stakeholders.How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This is an office-based role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Learn more about our business.Discover our rich and exciting history.Learn more about our purpose.Learn more about our commitment to diversity and inclusion.Philips Transparency Details
The pay range for this position in Cambridge, MA is $177,000 to $282,000.
The pay range for this position in Bothell, WA is $177,000 to $282,000.
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA or Bothell, WA.
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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.