What Marketing Communications contributes to Cardinal Health

The Marketing Communications team is responsible for partnering with marketing and cross functional teams across the Global Medical Products & Distribution organization to deploy, measure and optimize omnichannel marketing strategies used to attract, engage and retain an audience.

Job Summary

As a Marketing Communications Manager specializing in B2B digital and content marketing, you will be responsible for executing omnichannel marketing strategies to drive growth and deliver results based on key business initiatives. This position requires exceptional client management skills and a deep understanding of digital marketing while leveraging data-driven insights to optimize campaigns.  

Responsibilities

Partner with the laboratory business to develop and execute comprehensive content and digital marketing strategies aligned with business initiatives and target audience preferences. Initiate the planning, implementation, and optimization of digital campaigns across various marketing channels, including for paid social and paid search (SEM), setting clear expectations and delivering results. Apply excellent digital marketing expertise by identifying, executing and managing digital tactics/channels including, email, SEO/SEM, social media, programmatic and native advertising. Ensure alignment of content and tactics across various campaign channels and drive customers to landing pages using call-to-actions related to business objectives. Establish goals and KPIs for Marcom initiatives to optimize spend, track campaign performance and measure ROI.Capture, review and recommend actionable optimizations related to marketing performance metrics.Effectively manage marketing communications projects and execute multiple campaign workstreams simultaneously. Display excellent project management skills to deliver projects on time and independently. Work with multiple cross functional partners to execute end-to-end content development and strategic deployment. Develop landing pages and email content in marketing automation systems to support Laboratory Marcom campaigns.  Utilize data analytics partners to track performance metrics, analyze campaign effectiveness, and identify areas for improvement along with new campaign initiatives. Demonstrate excellent critical thinking skills and the ability to strategize across key business initiatives to support high-performance results. Provide SG&A budget planning consultation and spend management support for Marcom initiatives to ensure that campaigns are completed according to the set duration and budget. Develop creative briefs for marketing communications efforts.Craft SOWs and manage relationships with agencies.Drive marketing communications best practice and process improvement. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Collaborate with internal teams and vendor partners to achieve desired results. Establish and cultivate long-term relationships with colleagues, demonstrating ongoing value of omnichannel marketing solutions and sharing new and enhanced capabilities with decision-makers. 

Qualifications

B.S. degree in Marketing or related field, or equivalent work experience, preferred  4+ years of experience in related field, preferred  3+ years of digital marketing experience, either in-house or at an agency/consultancy, preferredMedical device, healthcare marketing, advertising agency, and/or product management experience, preferred Strong digital marketing background required. Must have experience in: Pardot / Account Engagement or related marketing automation systemSalesforce.com or related sales and lead qualification systemPaid Search (SEM) (Google Ads, Bing or Yahoo) Paid Social (LinkedIn and Facebook)Adobe Creative SuiteBasic Photoshop and Dreamweaver experience preferred. Proficient with Microsoft Office products, including but not limited to Word, Excel, Outlook and PowerPoint  Proficient computer skills and understanding of project management systems (e.g., Workfront, Sharepoint and Microsoft Teams), preferred Proficient with web analytics tools and data visualization platforms to derive actionable insights​

What is expected of you and others at this level

Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projectsMay contribute to the development of policies and proceduresWorks on complex projects of large scopeDevelops technical solutions to a wide range of difficult problemsSolutions are innovative and consistent with organization objectivesCompletes work; independently receives general guidance on new projectsWork reviewed for purpose of meeting objectivesMay act as a mentor to less experienced colleaguesCreative problem solver with a proactive attitude and the ability to thrive in a fast-paced, dynamic environmentStrong project management skills, with the ability to prioritize tasks, manage deadlines and handle multiple projects simultaneouslyStrategic thinker with excellent analytical abilities and a data-driven approach to decision makingExpectational communication skills, both written and verbal with the ability to convey complex ideas clearly and persuasivelyAbility to be extremely collaborative with internal/external team members and stakeholders

Anticipated salary range: $79,700 - $113,800

** The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programs

Application window anticipated to close: 01/06/2025 *if interested in opportunity, please submit application as soon as possible.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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