Position Status: Exempt

Work Hours:  Mon–Fri, 8am-5pm. Hours may vary for project needs. Saturdays and secondary holidays may be a scheduled workday. 

Reports To: Systems Marketing Director

Location: Based in Orchard Park NY, or any Campus location preferred.  Travel to Orchard Park one week per month.

 

Position Summary:

Bryant & Stratton College seeks a proactive Marketing Communications Manager to elevate our brand and articulate our unique value proposition. This pivotal role demands a strategic thinker and hands-on executor who can:

Craft compelling narratives that resonate with our target audiences Spearhead innovative marketing initiatives across multiple channels Enhance the college's visibility and reputation in the education sector

The ideal candidate is a versatile self-starter, equally adept at developing high-level strategies and executing tactical plans. They should thrive in a dynamic environment, ready to roll up their sleeves and drive projects from conception to completion.

As our brand ambassador, you'll shape public perception and champion our mission through impactful communications. Your expertise will be instrumental in propelling Bryant & Stratton College to new heights in the competitive higher education landscape.

 

Essential Duties and Responsibilities:

Brand Management: Craft and implement marketing communication strategies that align with the college's goals and objectives. Ensure brand consistency across all communication channels and internal departments, maintaining a cohesive voice and visual identity. Develop and conduct brand training programs to foster college-wide adherence to brand standards. Oversee creation and distribution of marketing assets for paid, owned, and earned channels. Serve as the primary liaison for marketing compliance, ensuring all materials meet legal, regulatory, and brand requirements. Lead market research initiatives to gain insights on target audiences, competitors, and industry trends. Partner with Systems Marketing Director and agency partners to analyze data, refine marketing strategies and strengthen brand positioning. Implement brand monitoring tools to track brand mentions and sentiment analysis across social media and other online platforms.

 

Public Relations: Lead public relations efforts, including reputation management and media relations. Build and maintain relationships with media outlets, pitch stories, write press releases, and manage press coverage. Provide support to the Crisis Communication team during emergencies to ensure the timely and accurate dissemination of information to all stakeholders. Partner with Regional Marketing Director and Market Directors to identify newsworthy activities, tailor media strategies to local markets, and share best practices for media exposure and engagement. Oversee and direct the college's PR agency of record, ensuring alignment with institutional goals, maximizing press coverage, and optimizing return on investment.

 

Content Strategy: Develop and manage a content calendar that aligns with key academic dates, events, and marketing campaigns to ensure timely and relevant communications. Incorporate the use of SEO best practices in all digital content to improve search engine rankings and organic traffic to the college’s website. Generate and oversee the production of compelling, brand-aligned content for various channels, including press releases and media alerts, blog articles, website content, email campaigns, social media, digital, and print. Create and manage communication strategies that resonate with our target audience and effectively communicates program offerings and student success stories.

 

Internal Communications: Collaborate with department leadership to create and manage an internal communications calendar to keep faculty and staff informed about college news, initiatives, and achievements. Update the college's intranet with news/updates from the marketing department. Develop and implement strategies to improve interdepartmental communication and collaboration. Maintain internal brand guideline to ensure consistency in departmental communications. Collaborate with the President's office to develop and distribute important messages to the college community. Develop metrics and reporting mechanisms to measure the impact and effectiveness of internal communications efforts.

 

Social Media Management: Develop and implement an organic social media strategy that promotes the B&SC brand, fosters an engaged online community, and supports the college's goals in recruitment, reputation, and alumni connection. Create and maintain a content calendar for all B&SC social media platforms. Collaborate with B&SC marketing staff to produce engaging, platform-specific content that resonates with target audiences. Monitor and respond to comments, messages, and mentions across all social media channels in a timely manner. Analyze social media metrics and prepare regular performance reports, identifying trends and areas for improvement. Train and guide other staff members on social media best practices and college guidelines

 

Administrative Support: Efficiently manage a diverse range of administrative responsibilities crucial to the marketing function and broader institutional initiatives. This includes processing invoices to ensure timely vendor payments, overseeing the Digital Asset Management (DAM) system to maintain organized and accessible marketing resources, and actively contributing to Middle States Commission on Higher Education (MSCHE) reaffirmation activities. Provide logistical and marketing support for on-site events at the systems office, ensuring seamless execution and strong brand representation. Additionally, collaborate closely with the Diversity, Sensitivity, and Inclusion Committee, developing targeted marketing strategies that amplify the college's commitment to fostering an inclusive campus environment.

 

Collaboration: Work closely with various departments including admissions, academics, student services, career services, IT, and human resources. Collaborate with the Regional Marketing Director to customize marketing materials for campus-specific needs and provide ongoing support for campus marketing initiatives. Cultivate relationships with key stakeholders to strengthen the college's reputation and influence

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Qualifications:

Bachelor’s degree in marketing, Communications, Journalism, or related field. 5+ years of experience in marketing communications, preferably in higher education or a related field. Demonstrated experience in developing and implementing integrated marketing and communications strategies. Proven track record of producing content for a variety of channels, specifically press releases, blogs, websites, marketing collateral, and internal/external communications. Experience with brand management and ensuring consistency across all marketing materials. Familiarity with leveraging generative AI technologies to streamline content creation and personalize messaging at scale. Strong writing and editing skills, with the ability to adapt tone and style for various audiences and mediums. Strong presentation and public speaking skills. Experience with digital content creation, social media management, and brand stewardship. Strong project management skills with a demonstrated ability to work independently on complex projects with meticulous attention to detail. Demonstrated ability to think strategically and creatively to solve complex marketing challenges Strong analytical skills to assess the effectiveness of communication strategies. Strong interpersonal skills and the ability to build relationships with internal and external stakeholders.

Key Competencies and Skills:

Attention to detail Problem analysis and problem solving Verbal and written communication skills Listening skills Customer service orientation Organizational skills Judgment Multitasking Creativity Adaptability Teamwork Stress tolerance Resilience

 Physical Demands and Work Environment:

Position requires standing or sitting in a stationary position as well as the occasional need to lift, carry, push, and/or move objects up to 10 pounds.

Position also requires the use of computer technology/equipment.

Position requires the ability to hear conversations and receive information in person and over the telephone.

Position requires the ability to convey detailed and important instructions or ideas accurately, loudly, or quickly.

SALARY:

$75,000 to $90,000 per year.

Please note that the compensation information is a good faith estimate of the base pay for this position. Information about the total compensation package for this position will be provided during the interview process.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Bryant & Stratton College is an Equal Opportunity Employer.