Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions. The Marketing Communications Manager is a key member of the MCS Gas Marketing team responsible for developing and executing integrated marketing communications campaigns that effectively communicate Sensus's value proposition to target audiences. This role requires a strategic thinker with strong communication, project management, and analytical skills. The ideal candidate will have at least 10 years of experience in marketing, with a proven track record of success in developing and executing integrated marketing campaigns across various channels and creating content. **Responsibilities:** + **Develop and Execute Integrated Marketing Communications Campaigns:** + Plan, develop, and execute integrated marketing campaigns across digital channels (including email, social media, paid advertising, SEO/SEM), public relations, and traditional media. + Ensure campaigns align with overall marketing and business objectives. + Track and analyze campaign performance, identify key metrics, and optimize based on results. + **Lead Account-Based Marketing (ABM) Initiatives:** + Develop and execute targeted ABM campaigns to engage and convert key accounts. + Leverage data and insights to personalize campaigns and maximize ROI. + Collaborate with sales teams to align ABM efforts with sales strategies. + **Sensus Branding & Digital Presence:** + Oversee the maintenance of gas content on the Sensus website, ensuring the information is accurate and reflects the current messaging campaigns. + Manage SEO/SEM strategies to improve website visibility and drive organic traffic. + Coordinate branding efforts across all Sensus verticals, ensuring consistent messaging and brand experience. + **Event Management:** + Develop and execute the overall event strategy, including prioritization of key industry events. + Project manage Tier 1 events, including budget management, vendor selection, logistics, and on-site execution. + Provide support for Tier 2 and Tier 3 events, including logistics and materials. + Manage abstract submissions and deck preparation for speaker opportunities at industry conferences. + **Media Relations:** + Build and maintain relationships with key media outlets. + Develop and execute media relations plans to generate positive press coverage. + Monitor media coverage and analyze media sentiment. + **Content Creation:** + Oversee the creation and distribution of high-quality marketing content, including website copy, blog posts, case studies, white papers, and presentations. + Support gas thought leadership initiatives, such as the Hydrogen Resource Center + **Stay Current:** + Stay abreast of the latest marketing trends, technologies, and best practices. + Continuously analyze and improve marketing programs based on industry best practices and competitive intelligence. **Qualifications:** + Bachelor's degree in Marketing, Communications, or a related field. + 10+ years of experience in marketing, with a proven track record of success in developing and executing integrated marketing campaigns. + Experience in Account-Based Marketing (ABM) is highly preferred. + Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. + Excellent written and verbal communication skills. + Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights. + Proficiency in marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce). + Experience with SEO/SEM and website management. + Experience with social media marketing and advertising. + Experience in public relations and media relations is a plus. + Strong interpersonal and collaboration skills with the ability to work effectively with cross-functional teams. Salary range: $93,900.00 - $169,000.00 Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world. At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We embrace diversity and prioritize our employees' well-being through our DE&I initiatives and Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.   Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation