Marketing Communications Specialist

 

Description - External

Censis is looking for an exceptional Marketing Communications Specialist with a passion for crafting engaging value-led content and digital media to join our marketing team. You will play a crucial role in managing our online and offline communication with clients, enhancing brand awareness, and promoting our products and services. Your responsibilities will involve creating compelling messaging, coordinating promotional efforts, and engaging with our target audience. If you have experience in building long-term relationships with the sterile processing community and are passionate about effective communication, we’d love to meet you!

Location:

Franklin TN or Remote

Primary responsibilities:

Interview our audience and hang out in their digital channels to uncover story opportunities and write about it in the most actionable and helpful way. Collaborate with subject matter experts (including Censis employees, our clients, and industry experts) to write and produce value-led content, including articles, podcast interviews, case studies, guides, and more. Coordinate the design of promotional material and ensure effective distribution across online and offline channels. Plan and organize interviews, press conferences, and media interactions. Craft and send regular newsletters with company updates. Create a content calendar to outline and organize all our topics, deliverables, distribution channels, and schedule. Monitor progress and partner with cross-functional teams and agency partners to deliver on time.  Grow our social media followers and increase audience engagement by writing and creating weekly posts for our LinkedIn and Facebook channels, working with graphic design and digital media partners as needed. Monitor all content and channels to understand what resonates with our audience (and what doesn’t) to continually inform and optimize our approach.

Qualifications - External

Qualifications:

2+ years in marketing communications role. Exceptional copywriter, editor, and storyteller; ability to write and produce engaging and educational content, using insightful and human language. Proactive, self-starter who is passionate about producing quality content with consistent style, tone, and excellent grammar. Experience navigating and creating content for various social media channels. Hands-on experience with content management tools Can complete tasks in a timely manner and thrives under timelines.

Some skills you will need:

Outstanding storyteller. Able to create well-written, meaningful, engaging, and shareable stories and digital content that connects with our audience and articulates the value we provide; Can connect our solutions to how they make life better for customers. Curiosity and confidence. Can make meaningful connections with subject matter experts and get really good at interviewing and collaborating with them to produce engaging content. Master project manager. You will be working cross-functionally with other marketers and collaborators on various kinds of content and campaigns simultaneously – must be able to juggle multiple projects, stay organized, and clearly communicate timelines, handoffs and requirements. Intrinsic creativity. You will have numerous opportunities to craft novel, fun, and powerful content and campaigns that enable Censis to stand out and get buyer’s attention. You have permission (and are encouraged) to think in an unexpected way! Self-motivated and bias for action. Have a strong sense of responsibility, accountability, and urgency in everything you do. Can bring new ideas, but also execute on them. Data analysis. Need to know how to use data and metrics to understand which pieces are driving traffic and engagement, and which are falling flat – and use those insights to adjust the content calendar and lean into what works. Agility. Can create a plan, but also be able to shift things around as new ideas and opportunities arise!

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.