McKinney, TX, 75069, USA
20 hours ago
Marketing Communications Specialist
As our Marketing Communications Specialist based in McKinney or Stafford, TX, you will be building and implementing strategic marketing communications initiatives to elevate our brand, engage target audiences, and support business objectives. You will bring your understanding of market trends and your ability to bring value messaging and compelling content for campaigns and new product launches across various channels. You will work closely with our Marketing Communications Manager to drive our communication strategies to new heights. We have an outstanding team that favors innovation. Emerson offers generous benefits, flexible work schedules, and we are committed to a diverse workforce! **In this Role, Your Responsibilities Will Be:** + Develop and implement comprehensive marketing communication strategies to enhance brand positioning and achieve business goals. + Create, lead, and oversee the production of high-quality content, including press releases, articles, white papers, case studies, social media posts, email campaigns, and multimedia materials. + Collaborate with cross-functional teams, including product marketing and management teams, sales, and our global teams, to align communication efforts with broader business objectives and ensure cohesive messaging. + Run and optimize digital marketing campaigns, including social media marketing, SEO and other online marketing strategies. + Cultivate and maintain strong relationships with internal public relations, media outlets and other key team members to increase brand exposure and thought leadership. + Coordinate and represent at tradeshow events from start to finish, manage event timelines, schedules, and checklists to ensure all deliverables are met on time and within budget. + Manage and build vendor relationships such as printers, photographers, videographers and event exhibit house. + Apparent or assigned - performs related work as apparent or assigned + Analyze and report on the effectiveness of communication strategies and campaigns, using data and insights to continuously improve and refine approaches. + Stay abreast of industry trends, competitive landscape, and emerging technologies to inform and innovate communication strategies. **Who You Are:** You understand the importance and interdependence of internal customer relationships. You are efficient, creative, and apply diverse resources and ask more questions. You convert ideas into actions and produce results with new initiatives. You define overall goals and objectives. You solicit both input and discussion. **For This Role, You Will Need:** + Bachelor’s degree in advertising, marketing, communications, public relations, business, or a related field. + A minimum of 3-6 years of experience in a marketing communications role or similar function, with a proven track record of successful communications campaigns and content creation. + Exceptional writing, editing, and verbal communication skills, with an ability to tailor messages for different audiences and platforms. + Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines. + Familiarity of digital marketing tools and platforms, such as Hootsuite, Eloqua or other industry-leading platforms. + Experience in media relations, including pitching stories and managing media inquiries. + Demonstrated ability to work collaboratively with internal teams and external partners. + Creative problem solver with a strategic approach, able to generate innovative ideas and solutions. + High level of professionalism, attention to detail, and commitment to quality. + Familiarity with Adobe Creative Suite. + Knowledge of Microsoft Word, Excel, and PowerPoint. + Ability to travel both domestically and internationally up to 10%. **Preferred Qualifications that Set You Apart:** + Practical knowledge of manufacturing, industrial processes, mechanical sciences, and publishing. + Experience with SharePoint. **Our Offer To You:** We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave. At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values (https://www.emerson.com/en-us/perspectives/culture-and-values) and about Diversity, Equity & Inclusion at Emerson (https://www.emerson.com/en-us/careers/diversity-and-inclusion) . Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training. \#LI-AN1 **WHY EMERSON** **Our Commitment to Our People** At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration. We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor. At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together. **Work Authorization** Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. **Equal Opportunity Employer** Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. **Accessibility Assistance or Accommodation** If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com . **ABOUT EMERSON** Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go! **No calls or agencies please.** **Requisition ID** : 25015174 Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Confirm your E-mail: Send Email