As our Marketing Communications Specialist based in McKinney or Stafford, TX, you will be building and implementing strategic marketing communications initiatives to elevate our brand, engage target audiences, and support business objectives. You will bring your understanding of market trends and your ability to bring value messaging and compelling content for campaigns and new product launches across various channels. You will work closely with our Marketing Communications Manager to drive our communication strategies to new heights. We have an outstanding team that favors innovation. Emerson offers generous benefits, flexible work schedules, and we are committed to a diverse workforce! 

In this Role, Your Responsibilities Will Be:

Develop and implement comprehensive marketing communication strategies to enhance brand positioning and achieve business goals. Create, lead, and oversee the production of high-quality content, including press releases, articles, white papers, case studies, social media posts, email campaigns, and multimedia materials. Collaborate with cross-functional teams, including product marketing and management teams, sales, and our global teams, to align communication efforts with broader business objectives and ensure cohesive messaging. Run and optimize digital marketing campaigns, including social media marketing, SEO and other online marketing strategies. Cultivate and maintain strong relationships with internal public relations, media outlets and other key team members to increase brand exposure and thought leadership. Coordinate and represent at tradeshow events from start to finish, manage event timelines, schedules, and checklists to ensure all deliverables are met on time and within budget. Manage and build vendor relationships such as printers, photographers, videographers and event exhibit house.  Apparent or assigned - performs related work as apparent or assigned Analyze and report on the effectiveness of communication strategies and campaigns, using data and insights to continuously improve and refine approaches. Stay abreast of industry trends, competitive landscape, and emerging technologies to inform and innovate communication strategies.

Who You Are:

You understand the importance and interdependence of internal customer relationships.  You are efficient, creative, and apply diverse resources and ask more questions.  You convert ideas into actions and produce results with new initiatives.  You define overall goals and objectives.  You solicit both input and discussion.

For This Role, You Will Need:

Bachelor’s degree in advertising, marketing, communications, public relations, business, or a related field. A minimum of 3-6 years of experience in a marketing communications role or similar function, with a proven track record of successful communications campaigns and content creation. Exceptional writing, editing, and verbal communication skills, with an ability to tailor messages for different audiences and platforms. Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines. Familiarity of digital marketing tools and platforms, such as Hootsuite, Eloqua or other industry-leading platforms.  Experience in media relations, including pitching stories and managing media inquiries. Demonstrated ability to work collaboratively with internal teams and external partners. Creative problem solver with a strategic approach, able to generate innovative ideas and solutions. High level of professionalism, attention to detail, and commitment to quality. Familiarity with Adobe Creative Suite. Knowledge of Microsoft Word, Excel, and PowerPoint.  Ability to travel both domestically and internationally up to 10%.
 

Preferred Qualifications that Set You Apart:

Practical knowledge of manufacturing, industrial processes, mechanical sciences, and publishing. Experience with SharePoint.
 

Our Offer To You:

We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.  We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave. 

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers. 

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.  Learn more about our  Culture & Values and about Diversity, Equity & Inclusion at Emerson. 

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

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