At Amazon Games, our ambition is to create bold new experiences that foster community in and around our games. Our team of game industry veterans is developing and publishing live service AAA multiplayer games and developing original IPs, including New World: Aeternum and an upcoming title based on The Lord of the Rings, with our studios and teams in Seattle, Orange County, San Diego, Montreal, and Bucharest. Amazon Games also publishes best-in-class games in close collaboration with developers, leading with Lost Ark from Smilegate RPG, THRONE AND LIBERTY from NCSOFT, and King of Meat from Glowmade, as well as the next major entry in the Tomb Raider series from Crystal Dynamics.

Amazon Games is seeking a talented Marketing Content Analyst to join our team. In this role, you will work closely with our cross-functional marketing, community, business intelligence and creative teams, and report to the Head of 3P Marketing and Marketing Operations. This role will have a high level of interaction with the publishing team, collaborate with all relevant stakeholders to analyze performance, create insights, and facilitate optimization of marketing plans. You will be responsible for analyzing the performance of our marketing content and campaigns across various channels and providing insights to improve content strategy and effectiveness. This role requires excellent analytical skills, a strong understanding of content marketing best practices, and the ability to translate data into actionable recommendations.

Key job responsibilities
• Collect and analyze data on the performance of marketing campaigns and content, including trailers, video content, editorial, social media, websites, community events, email campaigns, etc. to measure ROI and set performance benchmarks.
• Use statistical software and analytical tools like Excel, SQL and Tableau to analyze data.
• Identify trends, patterns, and opportunities for optimization based on data analysis.
• Create and present regular reports and presentations to stakeholders, highlighting key findings and recommendations.
• Become a part of the marketing planning process by bringing data and insights as you collaborate with creative, community, product marketing, and growth teams to share analyses and align content strategies with business goals.
• Conduct competitive analysis for comparison and identifying industry trends.


About the team
We’re actively developing and publishing a portfolio of games and aspire to create compelling destinations to discover new games and in-game content. Our core divisions: Game Publishing, Game Development and Prime Gaming-work together with our external partners to develop, publish, and deliver the best AAA games. From concept to live services, our teams aim to be the best at creating worlds you want to play in. We believe in a future where everyone can create, compete, collaborate and connect through games. We listen to the players so we can deliver great, player-focused games and best-in-class service. We believe in building teams and products that reflect and offer an inclusive environment for all our employees and customers. By taking a diverse group from different backgrounds and giving them the freedom to be innovative and creative, we create an environment where our team members push boundaries, challenge each other, and learn new ways to unlock their full potential.