Job Description

As a Marketing Coordinator, you will focus on performance marketing and CRM activation to drive traffic to both online and physical stores, while boosting brand equity. Working closely with the Marketing Manager, internal teams (PR, etc.), and external agencies, you'll collaborate with the Global Marketing Team and local Sales Teams to execute effective campaigns. With a strong understanding of digital marketing and the fashion retail industry, you will help implement initiatives that enhance brand presence and customer engagement.

The Marketing Coordinator reports to the Marketing Manager in Korea.

What you will do:

Collaborate with the Marketing Manager to develop strategies that drive business growth, customer acquisition, engagement, and brand awareness.Oversee performance marketing across all channels, including paid media (Social, Search, Display, and Affiliate) and organic channels (Kakao and Newsletter), localizing global assets for local relevance.Maximize the effectiveness of paid media campaigns by partnering with external performance marketing agencies.Manage organic communications, including setting up Kakao push messages and newsletters to drive customer engagement.Assist in managing the campaign calendar, creating paid/organic content, coordinating promotions (both online and offline), and supporting PR activities when needed (gifting, events, affiliate marketing, etc.).Work closely with Merchandising and Online Visual Merchandising teams to propose innovative digital ideas that enhance the brand experience on online platforms and owned channels.Analyze key metrics for digital content and channels to optimize performance and implement actionable insights.Monitor global social accounts, assess new imagery and copy, and adapt them for local communication plans.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

Some experience in marketing (performance marketing, CRM, or digital marketing), ideally within the fashion industry or related fields.Ability to effectively manage available resources and seek support when needed.Strong organizational skills with the ability to prioritize tasks and manage time effectively.Basic project management experience or the ability to support cross-functional teams with execution of marketing initiatives.Interest in developing creative ideas, with a desire to contribute to strategic marketing efforts.Good communication skills, able to work well in a fast-paced environment and meet deadlines.Familiarity with platforms such as Naver, Kakao, Instagram; basic knowledge of Photoshop is a plus.Good communication skills in English, both written and verbal.

Additional Information

This is a full-time position based in our Seoul office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

H&M Group staff discountFlexible work arrangementsCelebration of Long Service AwardHIP - H&M Incentive Program for Long service employeeChildcare / Family Care LeaveHealth checkupWellness benefit Paid leave / Sick leaveVolunteer benefit

Inclusion & Diversity

At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

Company Description

ARKET is a modern-day market with a Nordic soul, offering a mix of fashion, homeware and a café while having quality, sustainability and transparency at the core of our business. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. Learn more about ARKET here.

In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations much of your time will be spent in our amazing office in Korea.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!