Position Overview:
We are a leading global fitness company looking for a highly organized and detail-oriented Marketing Coordinator to join our consumer brand marketing team. Reporting to the Director of Marketing – Brand, the Marketing Coordinator will play a key role in supporting our world-class brand portfolio, which includes BowFlex, Schwinn Fitness, Horizon Fitness, and JRNY. This position will be responsible for coordinating and optimizing marketing project workflows to deliver high-quality brand and product marketing assets while ensuring consistent brand representation across global markets. The ideal candidate will have strong project management skills, a collaborative mindset, and a passion for working with cross-functional teams in a fast-paced environment.
Responsibilities:
Project management:
· Lead the execution of marketing initiatives from concept to completion, ensuring projects are delivered on time, within scope, and meet global brand standards.
· Use project management tools to plan, organize and prioritize creative briefs and optimize project workflows.
· Coordinate internal and external stakeholders, including creative teams, product owners, sales, and international marketing teams, to align on project goals and timelines.
· Maintain detailed project documentation, timelines, and communication plans to ensure clarity across all involved parties.
· Drive process improvements that streamline workflows and maximize available resources.
· Ensure all projects meet defined budget requirements.
Product launch support:
· Work with creative teams to coordinate photography and video production projects, ensuring project objectives, timelines and budget requirements are met.
· Collaborate with sales, product owners and marketing teams to implement training materials for internal and external audiences supporting new product launches.
Global asset management:
· Use digital asset management tools to maintain brand and product asset libraries, ensuring files are well organized, meet brand standards and easily accessible for stakeholders in North America and internationally.
· Coordinate asset versioning for stakeholder requests.
· Communicate asset releases and updates with stakeholders.
· Review and audit marketing collateral produced by retail partners, subsidiaries and distributors to ensure our global brand standards are upheld.
· Coordinate content updates for global websites, including localization needs (translations).
Marginal Job Functions:
· Other projects as needed.
RequirementsEducation:
· 4-year degree in marketing, communications or related field required
Experience:
· A minimum of 3 years of experience executing marketing strategies and programs, including working within predefined brand standards and maintaining brand consistency
· Marketing experience for a global consumer product brand, retail brand or e-commerce business preferred
· Excellent project management skills and attention to detail
· Ability to organize, prioritize and manage multiple projects and deadlines simultaneously
· Familiarity with the digital and traditional creative process
· Strong verbal and written communication skills, including writing creative briefs
· Ability to thrive in a fast-paced, dynamic environment, and quickly adapt to changing priorities and timelines
Other Requirements:
· Microsoft Office Suite required
· Familiarity with Adobe Creative Suite, Asana and Figma a plus
· Familiarity with digital asset management tools (Bynder, Canto) a plus
· Occasional domestic travel required
· Valid driver’s license
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
· Health & Dental Insurance
· Company paid Life Insurance
· 401(k)
· Paid Time Off benefits
· Product discounts
· Wellness programs
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