Marketing CRM Specialist Senior Apply Now **How to Apply** A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how you will align with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations). **What You'll Do** The Center for Academic Innovation (CAI) at the University of Michigan is looking for a qualified Marketing CRM Specialist Senior to help guide the implementation of a Salesforce instance at CAI, and subsequently lead the design of marketing campaigns within Salesforce. The Marketing CRM Specialist Senior will work in collaboration with marketing specialists and developers within CAI, and with technical roles within the university's Salesforce Center for Excellence. Main responsibilities will include building email campaigns, personalizing customer journeys, segmenting audiences, and analyzing campaign effectiveness. Note: CAI is in the initial stages of work with a third-party Salesforce implementation partner. Depending on the timing of the hire, we anticipate that you will initially contribute to the successful setup of Salesforce for our organization. **Mission Statement** **Our Commitment to Diversity, Equity and Inclusion** The Center for Academic Innovation (CAI) is committed to inclusion in our organizational work, culture, climate, and the products we create. We aim to recruit a diverse team as a reflection of our commitment to our work designing equitable and inclusive learning and work environments that are necessary for the university community to make progress on solving societal challenges. CAI draws on each of our team member's unique backgrounds and experiences to guide our everyday work in the center, and our team collaborates with students, staff, and faculty on projects that center our commitment to DEI work. All interested applicants, including those from groups historically marginalized by educational privilege, are encouraged to apply. **Organizational Statement on Harassment** We believe all individuals deserve to be treated with respect and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with Individuals with Reporting Obligations in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment. **Who We Are** **About the Center for Academic Innovation** Through curricular innovation, tools for student success and equity, and educational research, the University of MichiganCenter for Academic Innovation (https://ai.umich.edu/) is building the future of education. Our vision is a future in which education connects and empowers learners everywhere to reach their full potential throughout their lives. To accomplish our vision, we make it our mission to collaborate across campus and around the world to create equitable, lifelong educational opportunities for learners everywhere. **About the Marketing and Market Strategy Team** TheMarketing and Market Strategy (https://ai.umich.edu/who-are-we/our-team/#operations) team works with all the center's teams to help enhance the center's awareness and reputation and lead enrollments and adoptions of its learning opportunities and educational technology tools. **Responsibilities*** **Salesforce Implementation and Administration** + Help guide the Salesforce implementation process; develop requirements with partners, suggesting best practices, and mapping data and workflow information. + Be a contact with a third-party vendor and university colleagues during implementation to ensure needs are met on both sides to build a custom solution for CAI. + Document workflow processes and collaborate with users to identify, define, and document process improvement options and alternatives. + Work in partnership with all partners to ensure data flows are working for implementation and collaborate with colleagues to review data flows in and out of Salesforce, including lead forms and event management tool data. + Be a subject matter expert and help troubleshoot the suite of Salesforce tools for the marketing team, including leading training. + Collect information about potential system enhancement needs. + Ensure adherence to university policies, data privacy regulations (e.g., GDPR, FERPA), and Salesforce best practices for managing member data. **Digital Marketing** + Define audience segments in Data Cloud to activate in Marketing Cloud and in connected advertising platforms. + Develop marketing campaigns using Salesforce Data, Marketing, and Education Clouds. + Configure and customize marketing automations within Marketing Cloud. + Manage custom email subscription center. + Maintain email templates. + Analyze campaign performance, providing insights to bring marketing strategy optimization. + Collaborate with teams to ensure marketing efforts are well-integrated with team goals. + Maintain knowledge of best practices in Salesforce, multi-channel digital marketing in Marketing Cloud, and other areas. **Other responsibilities as assigned.** **Modes of Work** Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about thework modes (https://hr.umich.edu/working-u-m/my-employment/ways-we-work-resource-center/ways-we-work-implementation-group/modes-work) . **Additional Information** **Salary Information** The general salary range for this position is $82,000 - $88,000. You can expect to be paid a great compensation package. Factors used to determine salary include education level and experience for the position and internal equity within the unit. You are encouraged to discuss salary questions to honor agreement and transparency throughout the recruiting process. **Additional Information** Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding. The mode of work for this position is Hybrid. The work requirements for this position allow both onsite and offsite work and you will have an expected regular and recurring onsite presence. On occasion, you may be required and must be available to work onsite more frequently if necessitated by our center's policy and domain leadership or by your job requirements. Must have legal authorization to work in the United States. The salary for this position will be based on your education and experience. Excellent benefits are available, for details, see http://benefits.umich.edu/ **Background Screening** The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act. **Application Deadline** Job openings are posted for at least seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended. **Decision Making Process** Applications will be reviewed as received throughout the posting period and continue until the position is filled. **U-M EEO/AA Statement** The University of Michigan is an equal opportunity/affirmative action employer. **Job Detail** **Job Opening ID** 260737 **Working Title** Marketing CRM Specialist Senior **Job Title** Digital Marketing Senior **Work Location** Ann Arbor Campus Ann Arbor, MI **Modes of Work** Hybrid **Full/Part Time** Full-Time **Regular/Temporary** Regular **FLSA Status** Exempt **Organizational Group** Vp Acad Innovation **Department** Center for Academic Innovation **Posting Begin/End Date** 2/25/2025 - 3/24/2025 **Salary** $82,000.00 - $88,000.00 **Career Interest** Communications & Marketing Apply Now